Post-Ironic Clog

Lucrative Crocs collaborations amplify the obsession with "ugly" footwear

Implications - Once considered a pariah in the world of footwear, the Crocs brand has reemerged as a benefactor of fashion's current fascination with the unsightly, exemplified in a stream of successful collaborations with streetwear brands and influencers alike. This shift speaks to the reflexive nature of fashion trends and highlights the ability of industry tastemakers to inspire the upending of seemingly steadfast norms in terms of taste and design in the aftermath of the normcore revolution.

Workshop Question - How can you take advantage of the current fascination with hyper-normal apparel in a way that highlights the cyclical nature of fashion?
SCORE 5.8
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72,830 Total Clicks
Oct 17 - Feb 19
This Year and Average
FashionHip FashionShoes
Featured Examples
Barbed Wire Graphic Clogs - Post Malone Joins Crocs for Another Classic Clog Collaboration
SCORE 5.2
This Year and Warm 881 Clicks Pub: Dec 11, 18
Barbed Wire Graphic Clogs
Post Malone Joins Crocs for Another Classic Clog Collaboration
Post Malone joins forces with footwear label Crocs once again on a new collaborative ‘Classic Clog’ silhouette for the season. The latest drop features a colorway that is bound to draw... [More]
Rubber Shoe-Inspired Bags - Pizzaslime and Crocs Work Together on a Capsule of Accessories
SCORE 7.1
This Year and Warm 1,210 Clicks Pub: Feb 6, 19
Rubber Shoe-Inspired Bags
Pizzaslime and Crocs Work Together on a Capsule of Accessories
Pizzaslime works in collaboration with Crocs to create a collection of bags that directly represent the visual aesthetics of the iconic Croc footwear. The selection is carefully crafted by hand and... [More]
Comfortable Grass Footwear - Crocs and Chinatown Market Launch a Turf-Inspired Silhouette
SCORE 5.7
This Year and Warm 595 Clicks Pub: Jan 23, 19
Comfortable Grass Footwear
Crocs and Chinatown Market Launch a Turf-Inspired Silhouette
Some designers are familiar with the freeing feeling of walking barefoot on grass and to mimic this, grass footwear is made available to consumers who would like to experience this on-demand. The... [More]
Skeletal Perforated Shoes - PLEASURES and Crocs Draw Inspiration from Punk Metal Culture
SCORE 5.7
This Year and Warm 561 Clicks Pub: Nov 14, 18
Skeletal Perforated Shoes
PLEASURES and Crocs Draw Inspiration from Punk Metal Culture
PLEASURES and Crocs work in collaboration on the latest iteration of the footwear label’s signature foam-clog silhouette. The special edition collaborative design draws inspiration from punk... [More]
Streetwear-Themed Lifestyle Shoes - Alife and Crocs Joined Forces to Drop a Range of Footwear
SCORE 4.1
Average 271 Clicks Pub: Jun 1, 18
Streetwear-Themed Lifestyle Shoes
Alife and Crocs Joined Forces to Drop a Range of Footwear
An unpredictable partnership between Alife and Crocs has surfaced, as the two dropped a series of footwear models that boast both the visual aesthetics and functions of both brands. The New York City-... [More]
Remixed Designer Clogs - The Balenciaga x Crocs Collaboration Debuted at Paris Fashion Week
SCORE 3.5
Mild 833 Clicks Pub: Oct 5, 17
Remixed Designer Clogs
The Balenciaga x Crocs Collaboration Debuted at Paris Fashion Week
An unexpected Balenciaga x Crocs collaboration was unveiled at the labels’s Paris Fashion Week presentation for Spring/Summer 2018. Known as one of the world’s most unfavorable footwear... [More]
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