Category
Fashion
Scaled Restraint
Trend cluster
Category
Post-Ironic
Clog
Lucrative Crocs collaborations amplify the obsession with "ugly" footwear.
3.4
Trend score
Trend
What is the Post-Ironic Clog trend?
Post-Ironic Clog: Once considered a pariah in the world of footwear, the Crocs brand has reemerged as a benefactor of fashion's current fascination with the unsightly, exemplified in a stream of successful collaborations with streetwear brands and influencers alike.
Insight
The consumer insight behind the Post-Ironic Clog trend
The reflexive nature of fashion trends is increasing in the social media age, upending seemingly steadfast norms of what's considered stylish or tasteful. The clearest example of this is an increasing interest in "ugly" items. This approach to luxury design signifies a shift in what's considered truly exclusive. Put simply, a consumer's ability to "get" a design is more important than their ability to afford the item.
Trend themes
Themes within the Post-Ironic Clog trend
Three behaviours holding the trend together01
Ugly Footwear Trend
Collaborations and designs featuring 'ugly' footwear are gaining traction in the fashion industry.
02
Comfort Meets Luxury
Luxury fashion is incorporating comfort-focused designs to cater to a consumer preference for functionality.
03
Punk and Metal Influences
Design influences from punk and metal culture are being incorporated into fashion collaborations with Crocs.
Industry implications
What the Post-Ironic Clog trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry is responding to consumer demand for unique and comfortable yet stylish footwear designs.
For
Streetwear Industry
Streetwear-centric brands are partnering with Crocs to cater to a younger demographic that desires new and unconventional styles.
For
Accessories Industry
Collaborative accessories, like bags and jibbitz for Crocs, represent market opportunities for product diversification.
Workshop question
How can you take advantage of the current fascination with hyper-normal apparel in a way that highlights the cyclical nature of fashion?
Trend signals
Trend signals for Post-Ironic Clog
Trend score 3.4 out of 10, from popularity 45%, activity 49%, freshness 8%.
Popularity45%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Post-Ironic Clog trend
6 featured examples from Oct 5, 2017 to Feb 6, 2019CategoryFashion
Rubber Shoe-Inspired Bags
Pizzaslime and Crocs Work Together on a Capsule of Accessories
This industry can take advantage of the trend towards creating accessories that incorporate unique elements, such as iconic footwear designs and customization opportunities, to cr…
CategoryPop Culture
Barbed Wire Graphic Clogs
Post Malone Joins Crocs for Another Classic Clog Collaboration
The Post Malone x Crocs collaboration showcases disruptive innovation opportunities in celebrity-driven shoe designs that push aesthetic boundaries and leverage visual branding.
CategoryFashion
Comfortable Grass Footwear
Crocs and Chinatown Market Launch a Turf-Inspired Silhouette
Footwear industry can explore innovative ways to incorporate unique textures and materials into their products, enhancing user experience.
CategoryFashion
Skeletal Perforated Shoes
PLEASURES and Crocs Draw Inspiration from Punk Metal Culture
Fashion brands can explore alternative subcultures to create innovative and trendsetting designs.
CategoryFashion
Streetwear-Themed Lifestyle Shoes
Alife and Crocs Joined Forces to Drop a Range of Footwear
Innovative collaborations between brands leading to the creation of hybrid footwear products that cater to different fashion styles and disrupt the age-old concept of traditional…
CategoryFashion
Remixed Designer Clogs
The Balenciaga x Crocs Collaboration Debuted at Paris Fashion Week
The fashion industry can explore collaborations between luxury brands and unconventional footwear brands to create unique and boundary-pushing products that appeal to a wider rang…
