Crocs may be most well-known for its comfort-focused clog shoe styles made of shock-absorbing Croslite, but it is now venturing into new territory with the introduction of an all-new material called 'LiteRide.'
LiteRide is said to be even more comfortable than the material Crocs fans have come to know and love, as it is 25% lighter and 40% softer. Like Croslite, LiteRide still provides shock-absorbing properties, but it does so with a unique closed-cell foam.
The new material from Crocs has been incorporated into several new shoe styles, including updated clog designs, sandals, slides, sneakers, flip-flops and more. As these new styles are slightly more expensive than the existing Croslite models, Crocs sees its new products with LiteRide as premium offerings.
What's Driving This Trend
- Literide Footwear
- Crocs introduces a new, more comfortable and lighter material called LiteRide for its new footwear styles.
- Shock-absorbing Shoes
- Crocs's new LiteRide material provides shock-absorbing properties while also being lighter and softer than its original Croslite material.
- Premium Comfort Shoes
- Crocs's new LiteRide shoe styles, which are slightly more expensive than its original Croslite models, are marketed as premium comfort products.
Who This Affects Most
- Footwear
- Footwear companies can explore the use of new materials, such as LiteRide, to create comfortable and innovative shoe designs.
- Athletic Wear
- Athletic wear companies can incorporate shock-absorbing materials, such as LiteRide, into their products for enhanced comfort and performance.
- Healthcare
- Healthcare professionals can explore the potential benefits of lightweight and shock-absorbing footwear, such as LiteRide, for patients with foot problems or in need of additional support.
