Crocs's New Footwear Styles are Made with Soft 'LiteRide'
Laura McQuarrie — March 3, 2018 — Fashion
References: crocs & fastcompany
Crocs may be most well-known for its comfort-focused clog shoe styles made of shock-absorbing Croslite, but it is now venturing into new territory with the introduction of an all-new material called 'LiteRide.'
LiteRide is said to be even more comfortable than the material Crocs fans have come to know and love, as it is 25% lighter and 40% softer. Like Croslite, LiteRide still provides shock-absorbing properties, but it does so with a unique closed-cell foam.
The new material from Crocs has been incorporated into several new shoe styles, including updated clog designs, sandals, slides, sneakers, flip-flops and more. As these new styles are slightly more expensive than the existing Croslite models, Crocs sees its new products with LiteRide as premium offerings.
LiteRide is said to be even more comfortable than the material Crocs fans have come to know and love, as it is 25% lighter and 40% softer. Like Croslite, LiteRide still provides shock-absorbing properties, but it does so with a unique closed-cell foam.
The new material from Crocs has been incorporated into several new shoe styles, including updated clog designs, sandals, slides, sneakers, flip-flops and more. As these new styles are slightly more expensive than the existing Croslite models, Crocs sees its new products with LiteRide as premium offerings.
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