Here Design Creates an Identity for Tate's Latest Product Range
Kalina N — February 4, 2019 — Art & Design
References: shop.tate.org.uk & heredesign
A modern stationery design collection is released by Tate. The range is specific to the art lover and consists of sketchbooks, pencil cases, acrylic paints, tote bags, coloring and sketching pencils and more. For the visual identity of the release, Tate tapped London-based studio Here Design.
The company looked toward establishing a sophisticated and accessible look. The exterior of the products is playfully colorful and boasts rich patterns and elements. A recurring motif in Tate's offering is the brushstroke which communicates the relationship between paper and tool. Here Design focused on the ethos of "Making a Mark" and curated the modern stationery design to mimic parts of the creative process.
Tate's latest range of materials is sure to appeal to both novice and professional artists.
The company looked toward establishing a sophisticated and accessible look. The exterior of the products is playfully colorful and boasts rich patterns and elements. A recurring motif in Tate's offering is the brushstroke which communicates the relationship between paper and tool. Here Design focused on the ethos of "Making a Mark" and curated the modern stationery design to mimic parts of the creative process.
Tate's latest range of materials is sure to appeal to both novice and professional artists.
Trend Themes
1. Modern Stationery Designs - The demand for more trendy and modern stationery designs is increasing with the rise of social media and creative content creation.
2. Art-inspired Products - Consumers are looking for more art-inspired products, creating opportunities for businesses to collaborate with artists and designers.
3. Playful Branding - Brands are incorporating playful and colorful branding to appeal to consumers who are looking for more youthful and modern products.
Industry Implications
1. Stationery Industry - The stationery industry can innovate by incorporating more modern and trendy designs into their product offerings.
2. Art Supplies Industry - The art supplies industry can collaborate with artists and designers to create more unique and innovative products that are inspired by art and creativity.
3. Marketing and Branding Industry - The marketing and branding industry can help businesses appeal to a younger demographic by creating more playful and colorful branding.
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