A modern stationery design collection is released by Tate. The range is specific to the art lover and consists of sketchbooks, pencil cases, acrylic paints, tote bags, coloring and sketching pencils and more. For the visual identity of the release, Tate tapped London-based studio Here Design.
The company looked toward establishing a sophisticated and accessible look. The exterior of the products is playfully colorful and boasts rich patterns and elements. A recurring motif in Tate's offering is the brushstroke which communicates the relationship between paper and tool. Here Design focused on the ethos of "Making a Mark" and curated the modern stationery design to mimic parts of the creative process.
Tate's latest range of materials is sure to appeal to both novice and professional artists.