The average woman has ample essential items that they need to carry with them each day as they head out to the office or on their daily routine, so 'The Addition Bag' has been created as a solution to ensure they can accommodate everything.
The bag consists of a main purse unit that can be upgraded with the accompanying bottom storage compartment that offers the perfect place to store your lunch, an extra pair of shoes or whatever else you desire. This enables users to remove it when it isn't in use for a lighter experience or even use the removable section as a small clutch when heading to the gym or out of the office.
'The Addition Bag' is the design work of Steven McAllister and Amelia Fong of the Formula Studio.
Why This Trend Is Growing
- Modular Purses
- The concept of removable compartments provides opportunities for customers to customize their purse to fit their needs, creating a potential market for modular purses.
- Convertible Bags
- Bags that can transform from one use to another, like from carrying a lunch to a small clutch, gives rise to convertible bags, which can be a disruptive innovation in the fashion industry.
- Accessory Storage Solutions
- As everyday carry items continue to increase, accessory storage solutions like 'The Addition Bag', which adds more storage to an already existing purse, can prove to be a disruptive innovation opportunity for accessory manufacturers.
Industries Being Reshaped
- Fashion
- Modular purses and convertible bags can disrupt the fashion industry by providing new opportunities for customization and creating new markets.
- Accessories
- Accessory manufacturers can create new solutions like 'The Addition Bag' that add more storage to existing accessories, creating new opportunities for innovation and differentiation.
- Consumer Products
- As people continue to carry more items with them, there is a growing market for innovative storage solutions for everyday items like purses, backpacks, and other bags.
