Archon Launches with THE ADVENT OF NEW AGE Lookbook
References: instagram & embed.whatdropsnow
Archon is a brand new fashion label based out of Tokyo and its inaugural capsule is shown through the new 'THE ADVENT OF A NEW AGE' lookbook. The capsule features a technical standpoint that highlights premium tactile functionality through the means of fashion. In terms of design aesthetics, it borders between streetwear culture and workwear silhouettes, drawing a strong influence from athletics, hip hop, and tailored apparel.
Some of the offerings include an urban mac coat, sleek collared tops, alongside graphic tie-dyed hoodie sweaters and tees. In addition to the apparel options, the label also works in collaboration with Makavelic on a series of bags that are ready to combat the weather. Some notable items from the range include the vibrant red parka with a plethora of pockets and the hooded coat with straps and deep pockets.
Some of the offerings include an urban mac coat, sleek collared tops, alongside graphic tie-dyed hoodie sweaters and tees. In addition to the apparel options, the label also works in collaboration with Makavelic on a series of bags that are ready to combat the weather. Some notable items from the range include the vibrant red parka with a plethora of pockets and the hooded coat with straps and deep pockets.
Trend Themes
1. Technical Fashion - Disruptive innovation opportunity: Explore the integration of advanced materials and technologies into fashion design to create functional and fashionable garments.
2. Streetwear Culture - Disruptive innovation opportunity: Combine elements of streetwear and workwear to create a new hybrid fashion style that appeals to urban consumers.
3. Collaborative Collections - Disruptive innovation opportunity: Foster collaborations between fashion brands and accessory designers to create unique and functional fashion pieces that cater to specific consumer needs.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Embrace the fusion of style and technology to create innovative apparel that resonates with fashion-forward consumers.
2. Athletic Apparel Industry - Disruptive innovation opportunity: Adapt athletic-inspired design aesthetics and functional features to create versatile and performance-oriented garments for everyday wear.
3. Accessories Industry - Disruptive innovation opportunity: Collaborate with fashion brands to develop accessories that perfectly complement and enhance the functionality of clothing items in the collection.
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