Sustainable Hay-Based Sneakers

nat-2's Hay Sneakers are Completely Vegan

nat-2 is no stranger to producing eco-friendly sneakers that consumers want to wear, and the brand's latest release was constructed from real hayfield grass, offering a completely vegan shoe that maintains the aesthetics of popular footwear.

The recycled hay that these shoes are constructed from cover about 50% of the shoe's surface, creating a unique design that's available in both high-top and low-top iterations. The shoes are constructed around the world, with the hay being sourced from Germany and Austria, while the final touches are done at a family-run workshop in Italy.

Both sustainable and socially conscious, these shoes offer the wearer a guilt-free alternative that can elevate any outfit. The shoes will be available at the end of January.

Photo Credits: designboom, nat-2.eu

Eco-friendly Sneakers
Opportunities for brands to explore alternative materials and construction methods for designing sneakers that are sustainable and environmentally conscious.
Vegan Footwear
Growing demand for cruelty-free and animal-free footwear presents opportunities for brands to innovate in the production of vegan shoes.
Natural Materials
Companies can explore different sources of natural materials to incorporate into their products and offer eco-friendly options.

Industries Being Reshaped

Fashion Industry
Sustainable and eco-friendly fashion is becoming a growing trend and companies can develop innovative products and manufacturing methods to reduce the industry's impact on the environment.
Footwear Industry
Opportunities exist to create innovative and sustainable footwear that is both fashionable and environmentally friendly.
Animal-free Products Industry
Brands can develop alternative products and materials that offer consumers cruelty-free and animal-free options.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 37%
Freshness 8%