Fitness and wellness activities are being more widely adopted as people become more health conscious, as a result, the market for athletic footwear designs has increased. One example of this is the Under Armour HOVR Apex training shoe, which provides a zero-gravity feeling. The shoe features a lightweight design, with durability and a reinforced heel to fill to provide users with lightweight durable training shoes.
The adidas Aphaedge 4D sneaker provides consumers with an option to purchase a 3D-printed running shoe. The design is lightweight and has a more responsive performance due to its 3D printed sole.
The Balmain Troop Strap Trainer was created with aesthetics in mind and also features a 'glove-like' design. This provides the wearer the ability to train without fears of the shoe coming loose.
Athletic footwear designs continue to evolve based on different consumer needs.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
