Nike's iconic React Element 55 sneaker model arrives in an 'Electric Blue colorway' for the Spring/Summer 2019 season. The tonal makeover boasts vibrant hits and is strikingly bold without disrupting the rest of the shoe's overall construction or performance.
The outsole retains its React cushion to deliver comfortable elements and it is done up in bright blue hues. This is contrasted by a light tan upper that is boldly accented with hits of peach, yellow, and seafoam tones. The branding details arrive in dark tan Swooshes over the heels and the panels along with the tongue tab's Nike React typography. The Electric Blue Nike React Element 55 sneakers are set to arrive online at Nike and at select retailers.
Key Themes Behind This Trend
- Tonal Running Sneakers
- Opportunity for athletic shoe companies to experiment with bold and striking colorways while maintaining the shoe's performance, construction, and comfort.
- Vibrant-hued Outsole
- Opportunity for footwear brands to create an eye-catching feature on their shoes by using bright colors on the shoe's outsole.
- Bold Accents on a Neutral Colorway
- Opportunity for shoe designers to add pops of color to neutral-toned shoes for a more eye-catching yet versatile look.
Where This Applies
- Athletic Footwear
- Opportunity for sneaker companies to experiment with bold and striking colorways while maintaining the shoe's performance, construction, and comfort.
- Fashion Retail
- Opportunity for fashion retailers to leverage bold colorways as a new fashion trend in footwear.
- Sporting Goods
- Opportunity for sporting goods companies to promote shoes that provide performance, comfort, and visual appeal with striking and bold colorways.
