Sole-Technology Running Sneakers

ASICS' GEL-KAYANO 5 360 Sneakers Spotlight the Special Soles

The new GEL-KAYANO 5 360 sneakers by ASICS are a hybrid design that fuses together elements drawn from both the KAYANO 5 OG and the GEL-QUANTUM 360. The KAYANO 5 OG is featured across the uppers whereas the ladder is spotlighted in the advanced soles.

The new iteration ensures that it retains retro design elements the label is often recognized for, without disrupting the running functionality it delivers. The uppers are constructed from a blend of mesh and synthetic leather materials, which offer lightweight and breathable components. It has been elevated with the incorporation of the GEL tech at the soles, supporting the foot from 360 degrees. It also has shock absorbing elements which bring forth enhanced durability to make the performance shoe ultra-comfortable.

Hybrid Sneaker Designs
The fusion of different sneaker elements creates unique and innovative designs for enhanced performance and style.
Retro Design with Advanced Technology
Combining retro aesthetics with advanced technology allows for a nostalgic appeal without compromising on functionality and performance.
360-degree Support and Comfort
Utilizing GEL technology in the soles provides all-around support and shock absorption, making the sneaker ultra-comfortable for long-distance running.

Where This Applies

Athletic Footwear
The athletic footwear industry can explore hybrid design concepts to attract customers looking for performance-driven and stylish sneakers.
Fashion and Lifestyle
The fusion of retro design and advanced technology in footwear creates opportunities for fashion and lifestyle brands to offer unique and functional products.
Sportswear Retail
Sportswear retailers can offer innovative sneakers that provide 360-degree support and comfort, catering to customers seeking high-performance footwear.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 34%
Freshness 8%