The growing number of consumers who reside in urban locations has increased the need for specialized clothing and accessories that are suited more towards their lifestyle, which is what's at play with the new Adidas AM4.
Created by the brands automated Speedfactory plant in Ansbach, Germany the shoes are specially designed to offer enhanced support for those who run in urban locations. This has come about thanks to consultations with London runners who contributed their ideas including the need for waterproofing given the rainy weather in the UK.
The Adidas AM4 shoes are set to be made available later this month with later launches set to take place in the coming months in other major cities including New York, Los Angeles, Paris, Tokyo and Shanghai.
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