New York-based lifestyle brand ALIFE joined forces with English sportswear label Umbro to create a unique soccer jersey. The partnership delivers a limited-edition sportswear piece as a part of the Winter 2018 collection. The collaborative soccer jersey is available in either a white colorway or a black colorway.
The ALIFE x Umbro piece boasts a tonal checkerboard pattern across the entire garment. Branding is accented across the chest with ALIFE's sports logo. On the right shoulder, there are more accents of logo details and a slogan that reads "A Way Of Life" is found on the left chest area.
The exclusive soccer jersey is sold online at ALIFE and at the flagship store, priced at $85.
Image Credit: ALIFE, Umbro
What's Driving This Trend
- Limited-edition Sportswear
- Opportunity for other brands to collaborate with sportswear labels to create unique and exclusive pieces for consumers.
- Tonal Checkerboard Pattern
- Opportunity for fashion brands to incorporate checkerboard patterns into their designs, adding a trendy and edgy element to their collections.
- Branded Logo Accents
- Opportunity for brands to emphasize their logo through strategic placement and design accents, creating a recognizable and desirable product.
Who This Affects Most
- Fashion
- Fashion industry can explore collaborations with sportswear brands to create limited-edition and highly sought-after pieces.
- Sportswear
- Sportswear industry can capitalize on the trend of tonal checkerboard patterns, offering consumers unique and stylish options in their collections.
- Retail
- Retail industry can leverage branded logo accents to create exclusive collaborations and merchandise that drive consumer interest and sales.
