Punk-Informed Technical Bags

Raf Simons Works with Eastpak on His Bag Capsule for SS19

Designer Raf Simons draws in the expertise of Eastpak for his fashion label, specifically his bag capsule for the Spring/Summer 2019 season. The entire range follows the brand's ongoing theme of 'Throwback to a Misspent Youth' and features punk-informed graphic designs.

This features motifs of punk icons -- it adorns some of the bags' back panel to transform the accessories to a portable poster. The bags highlight functional elements as many are complete with a plethora of pockets and zipper enclosures. The materials highlight the use of satin and cotton to boast a lightweight and soft fabrication. The color palette sees hues of black, silver, blue, and yellow. The seasonal collaborative capsule is now available to shop online at SSENSE.

Punk-informed Bags
The incorporation of punk-inspired designs creates opportunities for disruptive innovations in the fashion industry, particularly in bag design and aesthetics.
Functional Bags
The emphasis on pockets and zipper enclosures on bags presents an opportunity for disruptive innovation in bag functionality and organization.
Lightweight Materials
The use of lightweight fabrics like satin and cotton showcases an opportunity for innovation in bag fabrication and portability.

Where This Applies

Fashion
The trend towards punk-inspired bags presents an opportunity for fashion designers to create edgy and unique accessories.
Bag Manufacturing
The emphasis on bag functionality presents an opportunity for bag manufacturers to create products that cater to a variety of organizational needs.
Textile and Fabrication
The trend towards lightweight materials in bag design presents an opportunity for innovation in textile and fabrication industries.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 23%
Freshness 8%