Post Malone Joins Crocs for Another Classic Clog Collaboration
Amy Duong — December 11, 2018 — Pop Culture
References: crocs & highsnobiety
Post Malone joins forces with footwear label Crocs once again on a new collaborative 'Classic Clog' silhouette for the season. The latest drop features a colorway that is bound to draw in attention as it is complete it a vibrant yellow throughout the uppers. It is accompanied by a barbed wire graphic that runs over the forefoot to give the perforated area more of a three-dimensional look.
Additionally, the label's signature 'Jibbitz' also adorn the footwear model in designs that recall the rapper. The themed selection features six options that include emblems of a yellow skull, a rope, a snake, and more. Branding details of the brand and the artist adorn the heel area, reading "crocs" and "POSTY CO"
Additionally, the label's signature 'Jibbitz' also adorn the footwear model in designs that recall the rapper. The themed selection features six options that include emblems of a yellow skull, a rope, a snake, and more. Branding details of the brand and the artist adorn the heel area, reading "crocs" and "POSTY CO"
Trend Themes
1. Collaborative Footwear Designs - Collaborations like Post Malone and Crocs' latest drop suggest a trend of celebrity-driven footwear designs that leverage unique visual branding opportunities.
2. Non-traditional Brand Collaborations - The combination of Crocs and Post Malone showcases a trend of unexpected collaborations between celebrities and brands from outside their traditional markets.
3. Customizable Footwear Add-ons - The themed 'Jibbitz' selection for the Post Malone x Crocs collaboration indicates an innovation opportunity for further customization of footwear through detachable embellishments.
Industry Implications
1. Footwear - The Post Malone x Crocs collaboration showcases disruptive innovation opportunities in celebrity-driven shoe designs that push aesthetic boundaries and leverage visual branding.
2. Fashion - The trend of unexpected brand collaborations in fashion, as seen in the Post Malone x Crocs partnership, highlights an innovation opportunity for companies to expand their reach and tap into new markets.
3. Accessories - The themed 'Jibbitz' selection accompanying the Post Malone x Crocs collaboration illustrates a potential for disruptive innovation in customizable add-ons for footwear and other accessories.
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