Little's Coffee launched a new brand identity, and took this makeover as the perfect opportunity to offer its consumer base something more than a visually pleasing aesthetic, instead, the coffee company opted to become the first instant coffee brand in the UK to be plastic-free.
These completely recyclable jars are crafted from aluminum and glass, and were developed by the company's founders, Will and Caroline Little. The indulgent flavored coffee's new identity helps to communicate the brand's ethos with a vibrant and youthful label that elicits a sense of elegance and affluence. With its recyclable jars, Little's Coffee appeals to a younger, Millennial demographic who embark in eco-friendly opportunities by supporting plastic-free brands.
Some of the flavors include Ginger Bread, Coconut and French Vanilla.