Apps and other digital platforms prioritize spontaneity for customers
Trend - Brands are facilitating spontaneity in consumers by offering platforms through which they're able to be more impulsive–in everything from travel plans to meeting up with friends and loved ones.
Insight - Though the ease and accessibility of smart technology has brought on consumer reliance on these technologies, people still crave person-to-person interactions. Many consumers see today's tech as something that actually facilitates in-person interactions, rather than working against them. By prioritizing spontaneous purchases or interactions, these brands are able to reverse the notion that technology facilitates insular or isolated behavior.
Insight - Though the ease and accessibility of smart technology has brought on consumer reliance on these technologies, people still crave person-to-person interactions. Many consumers see today's tech as something that actually facilitates in-person interactions, rather than working against them. By prioritizing spontaneous purchases or interactions, these brands are able to reverse the notion that technology facilitates insular or isolated behavior.
Workshop Question - How could your brand facilitate spontaneous interactions or purchases for its customer?
Trend Themes
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Spontaneous Interaction — Brands are facilitating impulsive decisions and interactions in consumers through digital platforms and apps.
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Face-to-face Interaction — Consumers are seeking person-to-person interactions, and are viewing technology as a facilitator of in-person interactions rather than against it.
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P2P Business Models — Platforms such as Vayable are empowering individuals to turn their passions into a source of income through peer-to-peer business models.
Industry Implications
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Wearables — Wearable technology is being developed to promote spontaneous social interactions and discourage screen time.
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Social Networking Platforms — New social networking platforms are being developed to encourage more business-oriented, in-person conversations and less reliance on passive online communication.
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Travel and Tourism — Peer-to-peer travel and tourism platforms are disrupting the traditional industry by offering unique, authentic experiences curated by locals.
5 Featured, 45 Examples:
82,599 Total Clicks
Date Range:
Apr 17 — Feb 19
Trending:
Mild
Consumer Insight Topics:
