Curated Spontaneity

Apps and other digital platforms prioritize spontaneity for customers

Implications - Brands are facilitating spontaneity in consumers by offering platforms through which they're able to be more impulsive–including everything from travel plans to social interactions. By prioritizing spontaneous purchases or interactions, these brands are able to reverse the notion that technology facilitates insular or isolated behavior.

Workshop Question - How could your brand facilitate spontaneous interactions or purchases for its customer?
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
44,573 Total Clicks
Apr 17 - Feb 19
Fresh and Mild
Tech
Featured Examples
Spontaneous Travel Tour Bookings - Vayable Allows Users to Experience the City with Locals
SCORE 7
This Year and Warm 668 Clicks Pub: Apr 24, 18
Spontaneous Travel Tour Bookings
Vayable Allows Users to Experience the City with Locals
If one is looking for an efficient and simple travel tour booking experience, one need not look farther than Vayable. The platform proudly connects locals with foreigners, aiming to provide a... [More]
Airport Social Platforms - The WaitList App Promotes Spontaneous Interaction Between Passengers
SCORE 5.1
Warm 660 Clicks Pub: Nov 25, 17
Airport Social Platforms
The WaitList App Promotes Spontaneous Interaction Between Passengers
This new app encourages spontaneous interaction between strangers waiting at the airport. WaitList is a newly established social network that wants users to make the most of their time waiting for... [More]
Spontaneous Adventure Experience Apps - The 'Wavy' App Helps Users Find the Best Local Experiences
SCORE 5.8
Recent and Warm 185 Clicks Pub: Feb 24, 19
Spontaneous Adventure Experience Apps
The 'Wavy' App Helps Users Find the Best Local Experiences
Many consumers lead lifestyles with hectic schedules that don’t allow for many spontaneous experiences, so the ‘Wavy’ app is positioned as a way to change this. The app works by... [More]
Social Interaction Wearables - Gobie Brands Itself as a "Social Wellness Wearable"
SCORE 3.3
Mild 859 Clicks Pub: Apr 28, 17
Social Interaction Wearables
Gobie Brands Itself as a "Social Wellness Wearable"
There are numerous wearable devices that are designed for keeping tabs on one’s emotional and physical health, but ‘Göbie’ sets itself apart as a “social wellness wearable.&#... [More]
Spontaneous Contact-Sharing Apps - The 'SCRATCH' App Seamlessly Lets You Socialize and Share Info
SCORE 2.3
This Year and Untested 104 Clicks Pub: Mar 21, 18
Spontaneous Contact-Sharing Apps
The 'SCRATCH' App Seamlessly Lets You Socialize and Share Info
Meeting someone and getting their number just got a bit easier thanks to the ‘SCRATCH’ app that will make it possible to share info with a single gesture. Users only need to face their... [More]
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