Ryan Zhu is Taking Up Residence in the Helsinki Airport for #LIFEINHEL

 - Oct 13, 2017
References: lifeinhel & adweek
With its #LIFEINHEL campaign, Helsinki Airport is out to prove that it is the very best airport in the world. There are websites and surveys that can back up this claim, but the airport is having Chinese influencer Ryan Zhu speak for himself after living in the airport for 30 days.

Although the idea of a long layover in an airport seems tortuous to many travelers, Zhu is embarking on what's being called "the world’s longest layover." From start to finish, Zhu will have to wait about 624 hours until his flight out of the airport.

#LIFEINHEL is described as "a mix of a reality show and a game show," where there will be pre-planned days with challenges and rewards, but what unfolds is ultimately what people will want to tune in and see for themselves in the episodes shared online.