Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Live-In Airport Campaigns

Ryan Zhu is Taking Up Residence in the Helsinki Airport for #LIFEINHEL

— October 13, 2017 — World
With its #LIFEINHEL campaign, Helsinki Airport is out to prove that it is the very best airport in the world. There are websites and surveys that can back up this claim, but the airport is having Chinese influencer Ryan Zhu speak for himself after living in the airport for 30 days.

Although the idea of a long layover in an airport seems tortuous to many travelers, Zhu is embarking on what's being called "the world’s longest layover." From start to finish, Zhu will have to wait about 624 hours until his flight out of the airport.

#LIFEINHEL is described as "a mix of a reality show and a game show," where there will be pre-planned days with challenges and rewards, but what unfolds is ultimately what people will want to tune in and see for themselves in the episodes shared online.
Trend Themes
1. Live-in Airport Campaigns - As more airports look to differentiate themselves, there is an opportunity to create live-in airport campaigns to showcase airport amenities and services.
2. Influencer Marketing for Airports - Influencer marketing campaigns can be used to reach a wider audience and showcase unique airport experiences and services.
3. Airport Reality Shows - Airports can create their own reality shows similar to #LIFEINHEL to give viewers a behind-the-scenes look at the airport and its services.
Industry Implications
1. Travel and Tourism - Travel and tourism companies can use live-in campaigns and influencer marketing to showcase unique experiences and services to potential customers.
2. Advertising and Marketing - Advertising and marketing agencies can work with airports to create innovative campaigns that differentiate them from other airports and increase brand awareness.
3. Media and Entertainment - Media and entertainment companies can partner with airports to create original content, such as #LIFEINHEL, that showcases the airport and its services in a unique and engaging way.
2.1
Score
Popularity
Activity
Freshness