Category
Business
Assisted Conversion
Trend cluster
Category
Earthen
Boutique
Retail concepts incorporate earthy elements that inspire serenity.
5.5
Trend score
Trend
What is the Earthen Boutique trend?
Earthen Boutique: In opposition to the mindset of stress-inspired purchasing, forward-thinking brands are elevating the customer experience by creating retail oases defined by earthy design elements. This not only enables these brands to stand out based on aesthetics but also incentivizes consumers to opt for an in-person experience vs. the convenience of shopping online.
Insight
The consumer insight behind the Earthen Boutique trend
Many consumers today report being stressed out and mentally exhausted, much of which is a product of busy, modern lifestyles. As a result, more and more consumers are willing to invest both their time and money in products, services, and spaces that inspire a sense of calm, even if that experience is quite temporary.
Trend themes
Themes within the Earthen Boutique trend
Three behaviours holding the trend together01
Nature-Inspired Retail Spaces
Retail brands are incorporating natural elements in their physical stores, creating an in-person immersive experience that promotes serenity and relaxation.
02
Green Retail Designs
Green retail spaces are becoming increasingly popular and sought after, as interior designers, architects and companies embrace the mood-enhancing qualities of a nature-infused workspace.
03
Serene Retail Experiences
Retail shops and experiences that focus on mindfulness and tranquil settings are becoming more popular, as consumers prioritize their mental well-being.
Industry implications
What the Earthen Boutique trend means for industry
Where the trend changes the playbookFor
Retail
Retail brands and interior designers can incorporate natural elements in their physical stores and create an immersive, eco-friendly environment that promotes wellness and relaxation.
For
Architecture
Architects can incorporate biophilic design principles in their commercial projects to create nature-inspired and mood-enhancing retail spaces.
For
Sustainability
focused brands can incorporate eco-conscious materials and practices in their physical stores, creating a unique and memorable retail experience that aligns with their values.
Workshop question
How can you create an in-store experience that inspires your customers to feel tranquil?
Trend signals
Trend signals for Earthen Boutique
Trend score 5.5 out of 10, from popularity 70%, activity 87%, freshness 8%.
Popularity70%
Activity87%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Earthen Boutique trend
4 featured examples from Feb 3 to Dec 20, 2018CategoryArt & Design
Bamboo-Detailed Green Retail Spaces
The New Apple Store in Macau is Created by Foster + Partners
Interior design professionals should explore innovative ways to integrate greenery and natural elements in commercial spaces for maximum productivity.
CategoryEco
Naturally-Inspired Artistic Boutiques
Zak Ik Boasts a Wonderful, Natural and Immersive Environment
Innovative designs and immersive environments have the potential to transform the retail industry and enhance the customer experience.
CategoryArt & Design
Serene Retail Experiences
Yiduan Shanghai Arranges a Harmony-Driven Interior for a Shanghai Brand
Opportunity for designers and architects to create minimalist and harmonious retail environments that connect indoor and outdoor spaces.
CategoryEco
Fungi-Inspired Retail Concepts
Olderbrother's Venice Shop Boasts a Beautiful Organic Display
Fashion retailers can explore incorporating organic and sustainable elements into their store designs and product offerings.
