Contemporary brand Olderbrother truly embraces conceptual retail experiences with the organic display at its Venice Beach shop in California. As an ethically oriented label, the company boasts sustainable clothing options. The interior of its shop is complemented by Olderbrother's approach to its Fall/Winter 2018 collection. The contemporary offerings are mushroom-dyed. This is part of the reasoning behind the label's fungi-featuring organic display. The in-store installation truly elevates the interior with a natural feel. Moreover, the merchandising presentation is complete with "shroom-related books."
Retail concepts are a sure way for brands to engage with their consumers and the thematic arrangement of commercial spaces truly does wonders for setting a certain ambiance. The fungi-inspired organic display will be in-store until it is time for a seasonal change.
Photo Credits: Scott Leon