Runner Fixation

Products that optimize the process of running are increasingly popular

Implications - Brands are increasingly offering specialty clothing and wearable items that are specific to the various health and optimization-based needs of runners. The singular focus of such items ensures that they appeal to consumers' preference for personalization, while still targeting a substantial group of consumers.

Workshop Question - How could your brand better prioritize personalization in its products/services?
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
61,430 Total Clicks
Jan 17 - Feb 19
Fresh and Warm
TechLifestyle
Featured Examples
AI-Powered Running Coaches - The '1Coach' Wearable Monitors Your Performance for Optimized Runs
SCORE 8.5
This Year and Hot 4,942 Clicks Pub: Jun 27, 18
AI-Powered Running Coaches
The '1Coach' Wearable Monitors Your Performance for Optimized Runs
The ‘1Coach’ wearable is a specialized piece of equipment for runners that will provide them with a way to optimize their workouts by integrating advanced technology into their repertoire.... [More]
Run-Suggesting Shoes - The UA SpeedForm Gemini 3 RE Smart Shoes Determine Exercise Intensity
SCORE 7.2
Warm 5,618 Clicks Pub: Jan 13, 17
Run-Suggesting Shoes
The UA SpeedForm Gemini 3 RE Smart Shoes Determine Exercise Intensity
The UA SpeedForm Gemini 3 RE is a smart running shoe designed to prevent injuries in runners. The footwear from Under Armour also syncs to an app (UA MapMyRun), so wearers can monitor their fitness... [More]
Runner Performance-Optimizing Devices - The Conceptual Nike+ Runaid Keeps Athletes Comfortable
SCORE 8.6
This Month and V. Hot 507 Clicks Pub: Feb 11, 19
Runner Performance-Optimizing Devices
The Conceptual Nike+ Runaid Keeps Athletes Comfortable
Avid runners are often familiar with the common ailment of a side stitch that can develop when going long distances, so the conceptual Nike+ Runaid has been designed as a device that could help to... [More]
Affordable ECG Shirts - The KaHa Shirt is Fully Washable and Features Accurate Metric Tracking
SCORE 6.6
This Quarter and Warm 707 Clicks Pub: Dec 5, 18
Affordable ECG Shirts
The KaHa Shirt is Fully Washable and Features Accurate Metric Tracking
The KaHa Shirt offers runners an affordable means of ECG tracking that is both accurate, unobtrusive, and washable. Developed by KaHa, in assistance with Singapore’s Ministry of Trade and Industry,... [More]
Customized Smart Running Shoes - SIGG & HP are Offering Personalized, Technologically Advanced Shoes
SCORE 4.1
This Quarter and Average 167 Clicks Pub: Jan 23, 19
Customized Smart Running Shoes
SIGG & HP are Offering Personalized, Technologically Advanced Shoes
SIGG Outdoors and HP are teaming up to help consumers create smart running shoes based on their unique physical measurements, exercise habits and style preferences. This collaboration is centered on... [More]
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