Category
Tech
Delegated Interfaces
Trend cluster
Category
Runner
Fixation
Products that optimize the process of running are increasingly popular.
5.4
Trend score
Trend
What is the Runner Fixation trend?
Runner Fixation: Brands are increasingly offering specialty clothing and wearable items that are specific to the various health and optimization-based needs of runners. The singular focus of such items ensures that they appeal to consumers' preference for personalization, while still targeting a substantial group of consumers.
Insight
The consumer insight behind the Runner Fixation trend
For people who are especially focused on their health, products that enhance their motivation are less of a priority than those that enhance their performance, and their ability to track their progress. Consumers striving for specific fitness goals seek out products that empower them in the process.
Trend themes
Themes within the Runner Fixation trend
Three behaviours holding the trend together01
Specialty Wearables for Runners
The singular focus of wearables for runners ensures that they appeal to consumers' preference for personalization, while still targeting a substantial group of consumers such as the UA SpeedForm Gemini 3 RE Smart Shoes and the '1 Coach' Wearable.
02
Affordable Health Tracking Apparel
Affordable ECG Shirts like the KaHa shirt help runners to track their progress with unobtrusive and washable electrodes while also reducing the wearer's temperature while exercising by utilizing fully breathable materials.
03
Customized Smart Running Shoes
The process of collecting a variety of exercise-related measurements, data based on gait and pressure during dynamic movements, and 3D scanning capabilities create a fully customized pair of running shoes for runners seeking a highly individualized solution for heightened performance and continued well-being - training.
Industry implications
What the Runner Fixation trend means for industry
Where the trend changes the playbookFor
Sportswear and Wearable Technology
Products that enhance runners' performance and track their progress, such as the UA SpeedForm Gemini 3 RE Smart Shoe, the KaHa Shirt, and the Conceptual Nike+ Runaid, enhance runners' motivation towards personalization and optimization for heightened performance.
For
Data Analytics and Artificial Intelligence
The '1 Coach' Wearable uses AI-powered technology to help runners maintain optimal form while also providing customized reports after each workout to help them pinpoint areas of improvement, providing an opportunity for businesses to create and offer analytics solutions for health and wellness tracking.
For
3D Printing Technology
The collaboration between SIGG Outdoors and HP on the FitStation platform leverages 3D scanning and printing technology to create fully customized running shoes for runners and joggers and offers an opportunity for businesses in this industry to specialize in athletic equipment and accessories.
Workshop question
How could your brand better prioritize personalization in its products/services?
Trend signals
Trend signals for Runner Fixation
Trend score 5.4 out of 10, from popularity 74%, activity 79%, freshness 8%.
Popularity74%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Runner Fixation trend
5 featured examples from Jan 13, 2017 to Feb 11, 2019CategoryTech
AI-Powered Running Coaches
The '1Coach' Wearable Monitors Your Performance for Optimized Runs
Manufacturing fitness equipment with advanced technology can lead to increased demand for personalized and optimized workouts.
CategoryFashion
Run-Suggesting Shoes
The UA SpeedForm Gemini 3 RE Smart Shoes Determine Exercise Intensity
Disruptive innovation opportunity: Integrate technology into sports apparel to offer athletes advanced performance monitoring and personalized training programs.
CategoryTech
Runner Performance-Optimizing Devices
The Conceptual Nike+ Runaid Keeps Athletes Comfortable
CategoryArt & Design
Customized Smart Running Shoes
SIGG & HP are Offering Personalized, Technologically Advanced Shoes
With the debut at ISPO, sporting goods companies have the opportunity to incorporate personalized, advanced technologies in their product offerings.
CategoryTech
Affordable ECG Shirts
The KaHa Shirt is Fully Washable and Features Accurate Metric Tracking
The sports technology industry can benefit from advancing ECG tracking capabilities to develop new products that provide real-time monitoring of athletes' health and performance.
