Concepts celebrate a decade of collaborative projects alongside Nike SB with a new 'Purple Lobster' iteration of the signature Dunk Low Pro sneakers. The latest model honors the previous 'Red Lobster' sneaker from 2008, as well as the 'Blue Lobster' sneaker in 2009. The Purple Lobster sneaker mixes the two previous colors together to emphasize the collaborative legacy that the two labels share.
The new footwear model retains the original tooling system along with the special Nike SB accent on the comfortably padded tongue. Additional details include a checkered picnic sock liner, a metallic branding Swoosh, metallic speckles throughout the uppers, and rubber bands around the toe as a nod to the lobster theme. Every pair comes with three different sets of laces and two lobster claw bands, packaged in a custom co-branded box.
Why This Trend Is Growing
- Collaborative Sneaker Design
- The 'Purple Lobster' iteration of the Nike Dunk Low Pro highlights the trend of brands collaborating on unique sneaker designs.
- Legacy-inspired Footwear
- The Purple Lobster sneaker pays homage to previous lobster-themed sneaker releases, showcasing the trend of incorporating historical elements in footwear designs.
- Custom Packaging
- The custom co-branded box that the Purple Lobster sneakers come in suggests a trend of brands creating unique packaging experiences to enhance the consumer journey.
Industries Being Reshaped
- Footwear
- The release of the Dunk Low Pro Purple Lobster highlights an opportunity for the footwear industry to develop more collaborative designs to appeal to sneaker enthusiasts.
- Fashion
- The trend of incorporating legacy-inspired elements in footwear provides an opportunity for the fashion industry to create nostalgic and retro-themed collections.
- Packaging
- The custom co-branded box for the Purple Lobster sneakers suggests an opportunity for the packaging industry to offer unique and customizable packaging solutions for brands and consumers.
