Nike SB joins forces with nonprofit organization Skate Like a Girl once again on a new sneaker design. The duo spotlight the Dunk Low silhouette with a new tonal update. The organization functions as an inclusive community and has been in work since 2000, described as a brand that is “promoting confidence, leadership, and social justice through skateboarding.”
The sneaker model in the spotlight starts off with an off-white tonal upper made from soft suede materials before it is detailed with contrasting touches of wine red overlaying on top. From this, contrasting textures are applied in the form of corduroy materials that cover the off-white tongue, the wine red lining details, and the reddish-orange tonal Swoosh branding
Image Credit: Nike
Key Themes Behind This Trend
- Inclusive Skateboarding
- There is an opportunity for sneaker brands to collaborate with inclusive organizations to create designs that represent and support underrepresented groups.
- Tonal Colorways
- Sneaker brands can create interest in their designs by using monochromatic colorways that include contrasting materials and textures to add depth and detail.
- Mixing Materials
- Mixing unexpected materials, like corduroy and suede, can create fresh and unique designs that stand out in a crowded marketplace.
Where This Applies
- Sneaker Industry
- Sneaker companies can collaborate with non-profit organizations to create sneakers that are designed to represent and support underrepresented communities.
- Skateboarding Industry
- The skateboarding industry can create programs and initiatives that promote gender and socio-economic diversity, thereby increasing the inclusivity of the sport.
- Fashion Industry
- The fashion industry can incorporate sustainable and innovative materials into their designs, like corduroy and recycled materials, to create unique and eco-conscious products.
