SIGG Outdoors and HP are teaming up to help consumers create smart running shoes based on their unique physical measurements, exercise habits and style preferences. This collaboration is centered on the FitStation platform, which is capable of delivering personalized, technologically advanced styles.
HP's FitStation collects a variety of exercise-related measurements and data based on gait and pressure during dynamic movements and uses 3D scanning and printing to create a fully customized pair of running shoes. With this new system, runners and joggers are able to better support themselves with highly individualized solutions for heightened performance and continued well-being.
As the exclusive partner of the HP FitStation in China, SIGG will be debuting the product at ISPO, the international trade fair for sporting goods and introducing the product to Chinese consumers as of the spring.