Melbourne-based purveyor AQUA Variety Store delivers custom goods—from t-shirts and home decors to and hats—and recently, the online retailer went on to pursue beautiful custom jewelry that pays homage to sportswear staples. The styles infuse jewelry pieces such as small pinky rings and necklace pendants with the design aesthetics of Nike jackets and sneakers. Notably, AQUA Variety Store uses premium materials such as gold and sterling silver to construct the goods.
Some standout pieces include the chunky rings that boast 'Tuned Air' and 'GORE-TEX' designs, nodding to the classic sneakers and durable outerwear. The round pendants re-imagine Nike's Swoosh in a pinwheel design and come with a chain. Finally, there is also a monochromatic keychain that takes on design elements of Nike ACG.
Key Themes Behind This Trend
- Sportswear-inspired Custom Jewelry
- Jewelry that takes design cues from sportswear pieces
- Premium Material Construction
- Using high-quality materials to create unique jewelry designs
- Nostalgic Aesthetics
- Re-imagining retro sportswear designs in contemporary jewelry pieces
Where This Applies
- Fashion and Accessories
- Apparel and fashion accessory brands can adopt a similar approach to their product designs to offer their customers unique, sportswear-inspired items.
- Jewelry and Accessories
- Jewelry brands can also adopt the trend of incorporating sportswear inspired designs to offer unique pieces to their customers.
- Sneaker and Sportswear Brands
- Sneaker and sportswear brands can collaborate with jewelry brands to create limited edition collections that blend their distinct designs to offer unique and highly coveted items to their fans.
