Nike Introduces the After Dark Tour Necklace Race Metal
References: about.nike
Members from the Nike Innovation team worked on the After Dark Tour necklace and race metal at the factory in Bassano del Grappa. The group of women wanted to reimagine race jewelry by creating a piece that is not only beautiful but also durable and can move around performance elements. The team was comprised of designers and engineers, ensuring that all of the details were refined.
Operations analyst Kendal Bagby noted, “You can’t have a Nike product without performance at its core. So we kept asking: How can we make even the smallest elements more performance-oriented?” The surface texture of the pendant has contours that are made from elevation data from After Dark Tour race courses. Lead Computational designer, Srah Hammond adds, “We extracted elevation data from the six different race locations. The ripples on the pendant represent the topography of the course tracks, symbolizing the journey that runners take to reach the finish line.”
Image Credit: Nike
Operations analyst Kendal Bagby noted, “You can’t have a Nike product without performance at its core. So we kept asking: How can we make even the smallest elements more performance-oriented?” The surface texture of the pendant has contours that are made from elevation data from After Dark Tour race courses. Lead Computational designer, Srah Hammond adds, “We extracted elevation data from the six different race locations. The ripples on the pendant represent the topography of the course tracks, symbolizing the journey that runners take to reach the finish line.”
Image Credit: Nike
Trend Themes
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Performance-driven Jewelry — Jewelry that blends aesthetic appeal with athletic function is reshaping the accessories market for active lifestyles.
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Data-infused Design — Incorporating data into design elements innovates how accessories resonate with personal and geographical narratives.
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Multi-disciplinary Product Development — The collaboration of diverse expertise in design and engineering is leading to more sophisticated and functional consumer goods.
Industry Implications
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Sporting Goods — As the line between athletic performance and lifestyle blurs, the sporting goods industry is ripe for integrating fashion-forward, performance-enhancing accessories.
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Wearable Technology — Integrating advanced materials and data-driven designs in jewelry paves the way for more sophisticated wearable tech applications.
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Fashion and Jewelry — The emphasis on performance attributes is driving innovation within the fashion and jewelry sectors, aligning style with functionality.
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