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Charitable Custom Basketball Sneakers

The Under Armour Curry 6 are Worn & Signed by Stephen Curry

— January 10, 2019 — Fashion
The 'Moon Landing' Under Armour Curry 6 basketball sneakers are a one-of-a-kind item that is a collector's dream. Now available on eBay, consumers can bid on the rare footwear and not feel guilty about it as 100% of the proceeds are going to charity. More precisely, the accumulated sum from the sale will go to US-based STEM education initiatives.

The absolutely unique 'Moon Landing' Under Armour Curry 6 silhouette is made available through a collaboration between e-commerce platform eBay, DonorsChoose.org and the Stephen and Ayesha Curry Family Foundation. The footwear is custom and only two pairs have been ever made. The one available online is game-worn and signed by the athlete himself, adding yet another huge incentive for avid basketball fans to pitch their price.
Trend Themes
1. Custom Charity Sneakers - Creating custom sneakers for charity auctions will become a popular trend among athletes and sports enthusiasts.
2. STEM Education Initiatives - Partnering with STEM education programs to donate proceeds from the sale of sneakers will become a more frequent trend among brands.
3. Limited Edition Collectibles for Charity - Selling limited edition, one-of-a-kind items for charity will become a popular trend among online marketplaces.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can partner with athletes to create custom limited edition sneakers for charity auctions.
2. Online Marketplaces - Online marketplaces can collaborate with charities and celebrities to sell unique collectibles and donate their proceeds
3. STEM Education Programs - STEM education programs can collaborate with high-profile athletes to raise funds by auctioning off exclusive memorabilia.
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