Vegan footwear brand ROMBAUT introduces its Spring 2019 collection through a quirky campaign video that is shot to imitate the aesthetics of an old-school infomercial. The humorous video stars American model and actress Paz de la Huerta and it boasts an 80s style.
Boris Camaca directs the video and it features a series of varying ROMBAUT customers including an animal activist, an investment banker, and a real estate professional -- all raving about the vegan footwear label. The new seasonal collection is comprised of a variety of different footwear designs. This includes a shoe-sandal hybrid model, sneakers, boots, and a notable hybrid design that blends a cowboy boot with a sandal. The ROMBAUT Spring 2019 collection is now available to shop online.
Why This Trend Is Growing
- Eco-friendly Footwear
- Footwear brands can take inspiration from ROMBAUT's vegan-friendly and sustainable approach in their own shoe designs.
- Humorous Marketing
- Brands can incorporate humor in their marketing campaigns for a unique approach in promoting their products.
- Hybrid Shoe Designs
- Shoe designers can play with the concept of hybrids, blending different types of shoes together to create something new and fresh.
Industries Being Reshaped
- Fashion
- Fashion brands can adopt eco-friendly and humorous marketing strategies to differentiate their products in the market.
- Footwear
- The footwear industry can explore producing more eco-friendly and animal-friendly shoe options to cater to consumers with a socially-conscious mindset.
- Marketing and Advertising
- Creative agencies can take a cue from ROMBAUT's humorous infomercial-inspired video in promoting products in a unique way.
