Numerous fitness trackers have been unveiled over the past few years but 'Couch Potato' sets itself apart as an inactivity tracker that monitors the time one spends doing absolutely nothing.
With the app, which functions like an anti-activity tracker, users are able to get a sense of just how little they move every day—rather than keeping tabs on how many steps one takes in a day, the Couch Potato app bills itself as a "sit tracker."
When it comes to using the app, people must give permission for movement tracking. From there, they are able to advance levels, unlock and redeem rewards for the periods in which they are stationary. Over time, users will be able to progress from a level-one Tater Tot to a level-five Mash Monster and beyond.
What Makes This Trend Stand Out
- Inactivity Tracking
- Opportunity for disruptive innovation in creating advanced inactivity tracking systems and apps.
- Anti-activity Trackers
- Potential for disruptive innovation in developing trackers that focus on monitoring sedentary behavior rather than physical activity.
- Gamification of Inactivity
- Opportunity for disruptive innovation in creating gamified platforms that encourage users to be more aware of their sedentary lifestyle.
Sectors Adopting This
- Fitness Technology
- Fitness tech companies can explore the development of inactivity tracking devices and apps to tap into a new market.
- Wellness and Health Apps
- Developers in the wellness and health app industry can create anti-activity trackers to provide users with insights into their sedentary habits.
- Gamification Industry
- The gamification industry has an opportunity to create engaging platforms that motivate individuals to reduce their sedentary behavior.
