The goal of the Beacon Me app is to help people better explore new cities through emojis. The app highlights things to do and see, places to eat and more via a map filled with emoticons. Since there are a ton of emojis in existence there's a symbol for almost every type of event and place. In addition to making it easier to find points of interest the Beacon Me app also lets travelers unlock unique experiences they might have otherwise missed out on.
The in-app "challenges" are more about exploring a point of interest than completing a difficult task. The idea is for users to feel like a local when doing these challenges and to get the most out of a point of interest. The Beacon Me app is currently available only on iOS and there's only support for Philadelphia but there are plans to add more cities soon.