To combat stagnation in the sales of alcohol—canned beer in particular—Beck's took it upon itself to create a standout limited-edition beer packaging design called 'Le Beck's' to capture the attention of consumers.
To distinguish its premium beer product from others on the market, Beck's launched an unconventional beer packaging design that looks like a champagne flute, complete with a stem and all. The making of the beer packaging was created with CNC milling, resulting in an elegantly shaped drinking vessel with a brushed aluminum finish.
The sophisticated packaging for Le Beck's is designed to elevate the experience of drinking beer everywhere from art galleries and classical concerts to exclusive private and public events. Although just a limited number of cans were unveiled in the spring, Beck's is now responding to consumer demands by mass-producing Le Beck's.
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