Category
Fashion
Scaled Restraint
Trend cluster
Category
Micro
Current
Devices that emit micro-currents work to alleviate various bodily issues.
3.6
Trend score
Trend
What is the Micro Current trend?
Micro Current: The incorporation of micro-currents in technology that aims to enhance the appearance of skin or alleviate concerns like back pain is on the rise, and increasingly common in at-home handheld devices specifically.
Insight
The consumer insight behind the Micro Current trend
Over the last few years, an increasing interest in wellness and betterment has led many consumers to be interested in taking a more self-directed approach to their wellbeing. Along with this has come an onslaught of new technology to assist them, creating a consumer base that's open and hungry for new and cutting-edge wellness technology to help them reach their full potential.
Trend themes
Themes within the Micro Current trend
Three behaviours holding the trend together01
Micro-Current Technology
The rise of micro-current technology is driven by the increasing interest in wellness and betterment, which has created a consumer base that's open and hungry for new and cutting-edge wellness technology.
02
At-Home Handheld Devices
An increasing number of consumers are turning to at-home handheld devices that incorporate micro-current technology to enhance their appearance or alleviate bodily concerns, creating opportunities for businesses to provide innovative gadgets that cater to self-directed consumers.
03
Compact Skin-Toning Devices
Consumers' demand for innovative and convenient skincare tools has led to the creation of compact skin-toning devices that are easy to use on specific areas like the eyes, lips and forehead, offering businesses opportunities to create similar devices that cater to consumers' unique needs and preferences.
Industry implications
What the Micro Current trend means for industry
Where the trend changes the playbookFor
Wellness
The increasing interest in wellness and betterment has driven the demand for micro-current technology in at-home handheld devices that aim to enhance appearance or alleviate bodily concerns.
For
Skincare
Consumers are turning to compact skin-toning devices and at-home handheld devices that incorporate micro-current technology to improve their skin or reduce wrinkles, creating opportunities for businesses to provide new and innovative skincare tools.
For
Personal Care
The demand for innovative and convenient personal care tools has led to the creation of versatile and compact skin-toning devices that offer consumers on-demand solutions for at-home use, creating opportunities for businesses to provide similar personal care devices that cater to consumers' individual needs and preferences.
Workshop question
How could your brand personalize its offerings to better empower its customers?
Trend signals
Trend signals for Micro Current
Trend score 3.6 out of 10, from popularity 59%, activity 40%, freshness 8%.
Popularity59%
Activity40%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Micro Current trend
4 featured examples from Jul 31, 2017 to Feb 6, 2019CategoryLifestyle
Ache-Alleviating Devices
The Volosano micSTICK Mobile Microcurrent Therapy Devices Offer Relief
The pain management industry could benefit from integrating mobile microcurrent therapy devices into their product line.
CategoryFashion
Handheld Skin-Toning Devices
The NuBODY Skin Toning Device Reduces the Appearance of Dimpling
The beauty industry has an opportunity to leverage handheld skin-toning devices like NuBODY for disruptive innovation in the at-home beauty market.
CategoryFashion
Pen-Sized Skin-Toning Devices
NuFACE FIX is Touted as a "Mascara-Sized Microcurrent Device"
The skincare industry can continue to innovate and create at-home personal care solutions that offer effective and efficient results, like the NuFACE FIX device.
CategoryFashion
Luxury Metal Face Massagers
ReFa's S Carat Face Roller Aims to Boost the Appearance of Skin
The health and beauty industry can take advantage of the trend by designing high-end, ergonomic skin care tools that replicate the spa experience.
