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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,035 more

Generation Hybrid

Hybrid cuisines are particularly appealing to Generation Z

Trend - Gen Z is a diverse group that has demonstrated a preference for experimentation within cuisines. This has given license to players within the food industry, such as eateries and restaurants, to creatively blend regional cuisines into hybrid offerings.

Insight - The demographic shift within North America has seen the rise of an ethnically diverse Gen Z population. This group pushes the boundaries of cultural identifications and seeks to see diversity and hybridization represented in all aspects of their interactions with consumption, including in cuisine.
Workshop Question - How could your brand better accommodate the needs and preferences of Gen Z?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
47,188 Total Clicks
Date Range:
Jan 18 — Feb 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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