Panera Bread was one of the early adopters in the fast casual movement, and it has also been one of the most successful, prompting the QSR to move its health-focused food beyond the restaurant and into consumers' kitchens with Panera at Home. The Panera at Home line features private label products that are either included on Panera's restaurant menu or specially made to reflect the restaurant's values.
Panera at Home comprises a wide-ranging menu of private label products. These include things like soups, chilis, salad dressings, pastas, bread, and even a private line of coffee. Further, the Panera at Home sub-brand is devoted to espousing Panera's healthy lifestyle, offering consumers detailed recipes and tips for how to cook at home using the products on offer.
Key Themes Behind This Trend
- Fast Casual Movement
- Opportunity for fast casual restaurants to expand their offerings beyond the restaurant and into consumers' homes with private label products.
- Private Label Products
- The rise of private label products allows restaurants to extend their brand into the retail space and offer consumers a taste of their offerings at home.
- Health-focused Food
- Demand for healthy options presents an opportunity for restaurants to create private label products that align with consumers' health-conscious lifestyles.
Where This Applies
- Fast Casual Restaurant
- Fast casual restaurants can innovate by creating private label product lines to extend their brand and offerings beyond the traditional restaurant setting.
- Retail Food Products
- The retail food industry can collaborate with fast casual restaurants to offer private label products that cater to the health-conscious consumer market.
- Recipe and Cooking Services
- Recipe and cooking services can partner with fast casual restaurants to provide consumers with tips and recipes on how to use private label products to cook at home.
