Panera Bread was one of the early adopters in the fast casual movement, and it has also been one of the most successful, prompting the QSR to move its health-focused food beyond the restaurant and into consumers' kitchens with Panera at Home. The Panera at Home line features private label products that are either included on Panera's restaurant menu or specially made to reflect the restaurant's values.
Panera at Home comprises a wide-ranging menu of private label products. These include things like soups, chilis, salad dressings, pastas, bread, and even a private line of coffee. Further, the Panera at Home sub-brand is devoted to espousing Panera's healthy lifestyle, offering consumers detailed recipes and tips for how to cook at home using the products on offer.