Panera Brands has announced the launch of multiple new consumer packaged goods (CPG) products, all of which add to the company's line of premium baked products. The new items include 'English Muffins,' which were once only available in grocery shops in the Northeast, 'Garlic Demi Baguettes,' and 'Plain', 'Everything,' and 'Cinnamon Swirl' bagels.
Retailers, including Shoprite, Whole Foods Market, Stop & Shop, Star Market, Roche Brothers, Shaws, and Market Basket, as well as Instacart, will carry Panera's new bagels, baguettes, and muffins. In addition, as part of the new product rollout, Panera will be debuting all-new packaging designs
“Our mission for Panera’s CPG business is to make craveable Panera products easily accessible wherever consumers shop for groceries,” said Zach Soolman, vice president and general manager of CPG at Panera.
Image Credit: Panera Brands
What's Driving This Trend
- CPG Bakery Products
- The trend of restaurant chain-branded baked goods entering the consumer packaged goods market presents an opportunity for disruptive innovation in the CPG space.
- Expansion of Distribution Networks
- The expansion of distribution networks by restaurant chains to sell bakery products in grocery stores provides opportunities for companies to innovate in supply chain management.
- Rebranding of Bakery Products
- The rebranding of bakery products gives companies the opportunity to refresh and modernize their products to appeal to a wider audience.
Who This Affects Most
- CPG Industry
- The expansion of restaurant brands into the CPG industry presents opportunities for companies to innovate in the packaging, marketing, and distribution of bakery products.
- Grocery Industry
- The introduction of restaurant chain-branded bakery products in grocery stores presents an opportunity for companies to differentiate themselves by offering unique products and improving their supply chain management.
- Restaurant Industry
- The expansion of restaurant chains into the CPG industry provides an opportunity to diversify revenue streams while leveraging existing brand recognition and customer loyalty to increase sales.
