Panera's flatbread pizza has just been added to its menus. Before introducing this new menu item, Panera did some research and discovered how consumer eating habits are changing due to COVID-19. According to the results, people are eating later in the day and opting to purchase cost-effective meals that are filling, and have the potential to feed multiple people.
Flatbread pizza satisfies all of these consumer desires, as it can be easily shared, is cheap to make, and extremely filling. Right now, Panera is offering its pizzas in three flavor offerings: cheese, margherita, and chipotle chicken and bacon. This introduction marks a new era for Panera, as the chain begins to move to a more minimalist menu.
Image Credit: Panera Bread