'Shareables' from Snicky Snaks are a trio of human-grade dog treats that can be split between a pet owner and their dog.
Varieties from Snicky Snaks include yogurt-dipped Oat & Maple Recipe Tea Cookies, as well as the oven-baked Coconut & Cranberry Recipe Granola Clusters. The all-natural treats are made with recognizable whole food ingredients like sunflower seeds, oatmeal and eggs, all of which can be found in snacks for humans.
As more consumers are making empowered choices when it comes to health and food, pet owners are also making better decisions for their pets by choosing products that are 100% safe for them to eat. While there is usually no harm in taking a bite of a natural dog treat, other than it being bland, these Shareables boast flavors that will please both pets and humans alike.
Key Themes Behind This Trend
- Humanization of Pet Products
- The trend of creating pet products that resemble human snacks allows pet owners to share their treats with their furry friends.
- Health-conscious Pet Food
- The demand for pet food made with high-quality, whole food ingredients mirrors the health-conscious choices pet owners are making for themselves.
- Cross-over Snack Market
- The increasing popularity of snacks that can be enjoyed by both pets and their owners presents opportunities for businesses to tap into a previously untapped cross-over snack market.
Where This Applies
- Pet Food and Treats Industry
- Companies in the pet food and treats industry can explore the creation of human-grade products that appeal to health-conscious pet owners.
- Health and Wellness Industry
- The health and wellness industry can expand its market by developing products that cater to both humans and their pets.
- Food and Beverage Industry
- Food and beverage companies can enter the pet market by creating snacks that are safe and enjoyable for both pets and their owners.
