Smartbox is a compact, modular lunchbox from design brand Okawi that allows users to combine cold and warm, or wet and dry food under the same lid.
When packing a lunch, people are often left having to choose between using two boxes or mixing everything together. This results in the messiness of combining the contents of one's lunch, or the inconvenience of having to lug around more than one container. Smartbox serves as a solution to this mealtime dilemma as it features a detachable compartment that separates your ingredients from one another. Using a "wedge-function" these lunchboxes are easily detached and reattached to one another, providing a modular meal experience that can change as fluidly as one's lunch preferences do.
Why This Trend Is Growing
- Modular Lunchboxes
- Designing lunches that can be modularly arranged to suit the changing preferences of consumers presents an opportunity for disruptive innovation.
- Detachable Containers
- Developing detachable containers for food and beverage products provides an avenue for convenient and flexible use.
- Wedge-function Design
- Integrating a wedge-function design in packaging materials can optimize space, convenience, and portability for consumers.
Industries Being Reshaped
- Food Packaging
- Food packaging companies can offer innovative packaging solutions to food and beverage product makers that cater to consumers’ changing preferences, lifestyles, and dietary requirements.
- On-the-go Food
- Developing products that cater to the modern-day workforce's busy lifestyles, such as food that can be packed and eaten while on-the-go can be a valuable innovation opportunity for companies in the food and hospitality industry.
- Consumer Lifestyle Products
- Developing consumer-centric lifestyle products that are high in utility, convenience, and aesthetic value, such as these modular lunchboxes, can provide ample opportunity for innovation across industries ranging from fashion to personal care.
