With the culmination of the latest edition of the Lay's 'Do Us a Flavor' content, the popular potato chip brand has rolled out a brand new 'Everything Bagel With Cream Cheese' flavor. The new breakfast-inspired flavor is also accompanied by other finalist flavors: Fried Green Tomato and Crispy Taco.
The new Everything Bagel With Cream Cheese flavor is a garlicky take on kettle chips that is meant to mimic a popular breakfast combo. Just like the real thing, the chips feature a medley of flavors that taste of onion, garlic and poppy seeds sprinkled atop a freshly-baked New York-style bagel. For added complexity, the chips also boast notes of cream cheese.
The Everything Bagel With Cream Cheese chips and other Do Us a Flavor varieties will officially be available on July 30th, during which time fans can vote for their favorite of the bunch.
Key Themes Behind This Trend
- Breakfast-inspired Flavors
- Opportunity to create and market breakfast-inspired snack products.
- Replicating Popular Food Combos in Snacks
- Possibility of creating snack products inspired by popular food combinations.
- Limited Edition Flavors
- Opportunity to create limited edition flavors that will promote consumer engagement and generate buzz.
Where This Applies
- Snack Food Industry
- Companies in the snack food industry can incorporate breakfast-inspired flavors to their product line.
- Food and Beverage Industry
- Opportunity for the food and beverage industry to develop snack products that mimic the taste of popular food combinations.
- Marketing and Advertising Industry
- The introduction of limited edition flavors in marketing campaigns, as well as involving consumers in the process of choosing the next flavor, offers opportunities for advertising firms.
