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formascope design's 'OKAY Coffee' Shows the Beverage's Benefits

Creative agency formascope design created a concept for 'OKAY Coffee' based on the idea that "coffee can change one’s mood from various conditions to a positive state."

While many coffee drinkers see the hot beverage as an essential part of their day, these coffee packaging designs help to illustrate the way a person can be completely transformed with a boost from this energizing beverage.

OKAY Coffee illustrates how different characters like a robot, an alien and a zombie are suddenly able to take on unusual traits by consuming the dark roast instant coffee product. On each pouch package design, an okay hand signal is prominently featured, representing a gesture that is known to mean either "I'm okay" or "everything is good."

Image Credit: formascope design