Creative agency formascope design created a concept for 'OKAY Coffee' based on the idea that "coffee can change one’s mood from various conditions to a positive state."
While many coffee drinkers see the hot beverage as an essential part of their day, these coffee packaging designs help to illustrate the way a person can be completely transformed with a boost from this energizing beverage.
OKAY Coffee illustrates how different characters like a robot, an alien and a zombie are suddenly able to take on unusual traits by consuming the dark roast instant coffee product. On each pouch package design, an okay hand signal is prominently featured, representing a gesture that is known to mean either "I'm okay" or "everything is good."
Image Credit: formascope design
Key Themes Behind This Trend
- Mood-boosting Packaging
- Creative packaging design can be used to enhance a product's mood-boosting benefits.
- Personification in Product Packaging
- Using relatable characters in packaging can help consumers identify with the product and its benefits.
- Emotion-based Product Marketing
- Highlighting the emotional benefits of a product can be an effective marketing strategy.
Where This Applies
- Coffee Packaging
- Coffee brands can leverage creative packaging design to stand out in a crowded market and enhance the perceived mood-boosting benefits of their product.
- Design and Advertising
- Creative agencies can use personification and emotional marketing tactics to develop unique packaging designs that stand out and resonate with consumers.
- Food and Beverage
- The food and beverage industry as a whole can explore innovative packaging and marketing techniques that highlight the emotional benefits of their products and set them apart from competitors.
