Topics related to sex are less taboo and more productive
Trend - With women's empowerment being more top-of-mind than ever before, one of the ways this is translating to products and services is through the deconstruction of taboos in discussions about genitalia. Whether it's through books or specialty care products, the growing transparency surrounding this subject speaks to consumers seeking fresh and authentic perspectives on bodily autonomy.
Insight - For women and girls around the world who work as local and global activists to push for equal rights, protection and representation--deconstructing harmful gender representations is a key factor in achieving the change. Many of these gendered expectations are personal, and can be overcome with spaces, tools and information that empower individuals to let go of negative perceptions at a grassroots level that they can then expand outward.
Insight - For women and girls around the world who work as local and global activists to push for equal rights, protection and representation--deconstructing harmful gender representations is a key factor in achieving the change. Many of these gendered expectations are personal, and can be overcome with spaces, tools and information that empower individuals to let go of negative perceptions at a grassroots level that they can then expand outward.
Workshop Question - How could your brand better empower its consumer?
Trend Themes
1. Deconstruction of Taboos - As gender representations in society are being deconstructed, brands and organizations can create products and services that empower individuals and communities to overcome negative perceptions.
2. Women-only Spaces - The growing demand for safe spaces for women presents opportunities for businesses to create products and services that cater specifically to this need, while also promoting community-building and empowerment.
3. At-home Medical Testing - As people seek more convenient ways to manage their health, at-home medical testing presents a promising disruptive innovation opportunity for businesses to provide professional diagnoses and advice from the comfort of one's own home.
Industry Implications
1. Feminine Care - Brands and organizations can create innovative feminine care products and services that empower women to take control of their health and well-being, while also challenging traditional gender roles.
2. Wellness - As wellness continues to grow as a profitable industry, businesses can tap into the trend by providing holistic products and services that promote self-care, self-exploration, and self-expression.
3. Sexual Health - As society becomes more open and accepting of sexual health discussions, there is a need for novel products and services that cater to consumers seeking fresh and authentic perspectives, while promoting sexual liberation and well-being.
