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Anti-Taboo Intimacy

Topics related to sex are less taboo and more productive

Trend - With women's empowerment being more top-of-mind than ever before, one of the ways this is translating to products and services is through the deconstruction of taboos in discussions about genitalia. Whether it's through books or specialty care products, the growing transparency surrounding this subject speaks to consumers seeking fresh and authentic perspectives on bodily autonomy.

Insight - For women and girls around the world who work as local and global activists to push for equal rights, protection and representation--deconstructing harmful gender representations is a key factor in achieving the change. Many of these gendered expectations are personal, and can be overcome with spaces, tools and information that empower individuals to let go of negative perceptions at a grassroots level that they can then expand outward.
Workshop Question - How could your brand better empower its consumer?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
81,015 Total Clicks
Date Range:
Mar 17 — Feb 19
Trending:
Average
Consumer Insight Topics:

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