Category
Fashion
Scaled Restraint
Trend cluster
Category
Anti-Taboo
Intimacy
Topics related to sex are less taboo and more productive.
3.5
Trend score
Trend
What is the Anti-Taboo Intimacy trend?
Anti-Taboo Intimacy: With women's empowerment being more top-of-mind than ever before, one of the ways this is translating to products and services is through the deconstruction of taboos in discussions about genitalia. Whether it's through books or specialty care products, the growing transparency surrounding this subject speaks to consumers seeking fresh and authentic perspectives on bodily autonomy.
Insight
The consumer insight behind the Anti-Taboo Intimacy trend
For women and girls around the world who work as local and global activists to push for equal rights, protection and representation--deconstructing harmful gender representations is a key factor in achieving the change. Many of these gendered expectations are personal, and can be overcome with spaces, tools and information that empower individuals to let go of negative perceptions at a grassroots level that they can then expand outward.
Trend themes
Themes within the Anti-Taboo Intimacy trend
Three behaviours holding the trend together01
Deconstruction of Taboos
As gender representations in society are being deconstructed, brands and organizations can create products and services that empower individuals and communities to overcome negative perceptions.
02
Women-only Spaces
The growing demand for safe spaces for women presents opportunities for businesses to create products and services that cater specifically to this need, while also promoting community-building and empowerment.
03
At-home Medical Testing
As people seek more convenient ways to manage their health, at-home medical testing presents a promising disruptive innovation opportunity for businesses to provide professional diagnoses and advice from the comfort of one's own home.
Industry implications
What the Anti-Taboo Intimacy trend means for industry
Where the trend changes the playbookFor
Feminine Care
Brands and organizations can create innovative feminine care products and services that empower women to take control of their health and well-being, while also challenging traditional gender roles.
For
Wellness
As wellness continues to grow as a profitable industry, businesses can tap into the trend by providing holistic products and services that promote self-care, self-exploration, and self-expression.
For
Sexual Health
As society becomes more open and accepting of sexual health discussions, there is a need for novel products and services that cater to consumers seeking fresh and authentic perspectives, while promoting sexual liberation and well-being.
Workshop question
How could your brand better empower its consumer?
Trend signals
Trend signals for Anti-Taboo Intimacy
Trend score 3.5 out of 10, from popularity 52%, activity 44%, freshness 8%.
Popularity52%
Activity44%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Anti-Taboo Intimacy trend
4 featured examples from Mar 13 to Dec 30, 2017CategoryFashion
Genitalia Care Collections
The Perfect V Offers Cosmetic Products for the Vulva
The Perfect V has sparked disruption within the beauty industry, creating a niche market that other beauty companies may choose to follow by creating their own vulva-specific prod…
CategoryBusiness
Sacred Feminine Spaces
'WMN Space' is a LA Destination for Women Only
The wellness and healing industry can capitalize on the demand for pregnancy and postpartum support, meditation classes, and healing circles offered at women-only spaces.
CategoryLifestyle
At-Home Women's Health Tests
uBiome's SmartJane Checks for Vaginal Health and STIs
Disruptive Innovation Opportunity: Combine technology and healthcare to create innovative solutions like SmartJane.
CategoryLifestyle
Informative Genitalia Books
Pussypedia Offers Illustrations and Information on Female Genitalia
Opportunities for innovation in the healthcare and education sectors to address the lack of comprehensive information and education on women's sexual health.
