Category
Lifestyle
Assisted Choices
4.0
Trend score
Trend
What is the Gen Z Appetite trend?
Gen Z Appetite: The culinary world continues to boom as a result of a passion for food by generations like Gen Z. Social media channels enhance their knowledge about local and bucket-list destinations. Brands are revamping their products to appeal to Gen Z's as their interest in this space continues to grow. This shift caters to Gen Z's prioritization of social media-friendly experiences.
Insight
The consumer insight behind the Gen Z Appetite trend
In North America, Generation Z is the most culturally diverse generation, and the generation that's spent the majority of their lives engaging with social media platforms. Their understanding of global trends stems in part from growing up in diverse communities, and the appeal of "foodie" culture also manifests in its inherently shareable nature. Thus, being able to experiment and share their food experiences with peers is crucial to Gen Z.
Trend themes
Themes within the Gen Z Appetite trend
Three behaviours holding the trend together01
Gen Z Foodie Culture
Gen Z's passion for food and foodie culture has led to a shift in culinary trends, catering to their desire for social media-friendly experiences.
02
Foodie Social Media Platforms
In response to Gen Z's interest in foodie culture and social media, brands are partnering with trendy platforms like Buzzfeed Tasty to develop co-branded products.
03
Food Truck-Finding Apps
The popularity of affordable, takeout options and shareable experiences has led to an increase in food truck-finding apps like Roaming Hunger.
Industry implications
What the Gen Z Appetite trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry is being disrupted by Gen Z's passion for food and emphasis on social media-friendly experiences.
For
Social Media Marketing Industry
The popularity of foodie culture on social media platforms has created a new opportunity for companies to develop co-branded, shareable food products.
For
Mobile Dining Industry
The rise in popularity of food truck-finding apps highlights the demand for affordable, unique, and convenient dining options.
Workshop question
Can your product/service shift to target emerging demographics like Gen Z?
Trend signals
Trend signals for Gen Z Appetite
Trend score 4.0 out of 10, from popularity 58%, activity 53%, freshness 8%.
Popularity58%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gen Z Appetite trend
4 featured examples from Feb 22 to Feb 25, 2019CategoryBusiness
Charcoal Pasta Restaurants
Toronto's SÔS Restaurant Will Serve Up Instagrammable Dishes
Restaurants can explore incorporating visually striking and unique ingredients to attract younger demographics and increase social media exposure.
CategoryLifestyle
Gen Z Foodie Blogs
Zoë Bridge's Recipes and Tips Make It Easier to Follow a Healthy Lifestyle
Companies can explore healthier ingredients and preparation methods to cater to a growing market segment of health-conscious consumers.
CategoryLifestyle
Youthfully Co-Branded Seasonings
McCormick is Launching Gen Z-Targeted Tasty Seasonings
Opportunities for co-branded product development and expanding customer base through partnerships with youth-focused food platforms.
CategoryTech
Food Truck-Finding Apps
Roaming Hunger Makes It Easy for Foodies to Find Mobile Dining Options
The rise of food truck-finding apps like Roaming Hunger creates a demand for innovative mobile app development solutions that cater to the needs of foodies and diners.
