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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Gen Z Appetite

Brands target Gen Z's for their passion for food

Trend -The culinary world continues to boom as a result of a passion for food by generations like Gen Z. Social media channels enhance their knowledge about local and bucket-list destinations. Brands are revamping their products to appeal to Gen Z's as their interest in this space continues to grow. This shift caters to Gen Z's prioritization of social media-friendly experiences.

Insight - In North America, Generation Z is the most culturally diverse generation, and the generation that's spent the majority of their lives engaging with social media platforms. Their understanding of global trends stems in part from growing up in diverse communities, and the appeal of "foodie" culture also manifests in its inherently shareable nature. Thus, being able to experiment and share their food experiences with peers is crucial to Gen Z.
Workshop Question - Can your product/service shift to target emerging demographics like Gen Z?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
48,626 Total Clicks
Date Range:
Feb 19 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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