Brands target Gen Z's for their passion for food
Trend -The culinary world continues to boom as a result of a passion for food by generations like Gen Z. Social media channels enhance their knowledge about local and bucket-list destinations. Brands are revamping their products to appeal to Gen Z's as their interest in this space continues to grow. This shift caters to Gen Z's prioritization of social media-friendly experiences.
Insight - In North America, Generation Z is the most culturally diverse generation, and the generation that's spent the majority of their lives engaging with social media platforms. Their understanding of global trends stems in part from growing up in diverse communities, and the appeal of "foodie" culture also manifests in its inherently shareable nature. Thus, being able to experiment and share their food experiences with peers is crucial to Gen Z.
Insight - In North America, Generation Z is the most culturally diverse generation, and the generation that's spent the majority of their lives engaging with social media platforms. Their understanding of global trends stems in part from growing up in diverse communities, and the appeal of "foodie" culture also manifests in its inherently shareable nature. Thus, being able to experiment and share their food experiences with peers is crucial to Gen Z.
Workshop Question - Can your product/service shift to target emerging demographics like Gen Z?
Trend Themes
1. Gen Z Foodie Culture - Gen Z's passion for food and foodie culture has led to a shift in culinary trends, catering to their desire for social media-friendly experiences.
2. Foodie Social Media Platforms - In response to Gen Z's interest in foodie culture and social media, brands are partnering with trendy platforms like Buzzfeed Tasty to develop co-branded products.
3. Food Truck-finding Apps - The popularity of affordable, takeout options and shareable experiences has led to an increase in food truck-finding apps like Roaming Hunger.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry is being disrupted by Gen Z's passion for food and emphasis on social media-friendly experiences.
2. Social Media Marketing Industry - The popularity of foodie culture on social media platforms has created a new opportunity for companies to develop co-branded, shareable food products.
3. Mobile Dining Industry - The rise in popularity of food truck-finding apps highlights the demand for affordable, unique, and convenient dining options.
