Alternative Outlet

Fashion brands turn to unexpected mediums to communicate their story

Implications - With many of the leading brands in the fashion space being decades-old, staying relevant is an ongoing and highly competitive pursuit. Helping many companies in the fashion industry to that end is a new approach to branding that focuses on the adoption of unexpected mediums, like virtual maps or podcasts, to breathe new life into these brands and their stories. More broadly, this signals an openness to an unexpected marketing approach by even the most storied brands.

Workshop Question - What's an unexpected medium your company could use to tell its brand story?
SCORE 6.7
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75,011 Total Clicks
Jan 19 - Feb 19
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TechFashionMarketingBranding
Featured Examples
Fashion Brand-Launched Bi-Yearly Mags - visvim Boasts a Limited Edition Arts and Crafts Magazine
SCORE 8
This Week and Hot 1,440 Clicks Pub: Feb 20, 19
Fashion Brand-Launched Bi-Yearly Mags
visvim Boasts a Limited Edition Arts and Crafts Magazine
A limited edition arts and crafts magazine is launched by contemporary streetwear label visvim. Published by Cubism Inc., the bi-yearly issue carries the name of ‘Subsequence.’ Through it,... [More]
Branded Luxury Fashion Apps - The Balmain App Connects to Younger Consumers and Offers AR Content
SCORE 7.7
This Month and Hot 410 Clicks Pub: Jan 28, 19
Branded Luxury Fashion Apps
The Balmain App Connects to Younger Consumers and Offers AR Content
The Balmain app offers a new way for consumers to connect with the luxury label, promising “direct access to [its] unique universe, style and attitude through a range of experiences and access... [More]
Transparency-Boosting Fashion House Podcasts - The Hermès Podcast Embraces Workers Behind-the-Scenes
SCORE 5.4
This Week and Warm 120 Clicks Pub: Feb 20, 19
Transparency-Boosting Fashion House Podcasts
The Hermès Podcast Embraces Workers Behind-the-Scenes
Brand transparency and ethical modes of production have become a sought-after requirement for North American and European consumers and this Hermès podcast is a direct response to that. The new... [More]
Shoppable Virtual Maps - Fred Perry and Raf Simons' Collection is Presented with a Unique Map
SCORE 5.3
This Week and Warm 80 Clicks Pub: Feb 21, 19
Shoppable Virtual Maps
Fred Perry and Raf Simons' Collection is Presented with a Unique Map
To promote their collaborative SS19 collection, Raf Simons and Fred Perry launched a virtual map that can be explored like Google Street View for a glimpse of the world in which these fashions are... [More]
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