Fred Perry and Raf Simons' Collection is Presented with a Unique Map

To promote their collaborative SS19 collection, Raf Simons and Fred Perry launched a virtual map that can be explored like Google Street View for a glimpse of the world in which these fashions are imagined to exist. Inside the suburban virtual reality environment, users are able to meander through the map and catch glimpses of models sporting the collaborative clothing pieces. In the same way that people are often captured on Google Street View in mid-motion, the models have facial features that are blurred out to create a sense of anonymity.

By exploring the winding streets of the virtual map, users will come across pieces from the Raf Simons and Fred Perry collection that can be purchased on the spot.