The Streetify platform allows users to visit virtual high streets and the free website and app will enable shoppers to remain connected with local stores. It allows users to choose specific streets they want to visit and scrolling left or right to "walk" up and down. Once they see a store they are interested in, they can click to "enter" and view its Streetify website with all special offers, deals, and promotions that have been curated through Groupon and Rakuten.
Shoppers can also create their own personal "high streets," where they group together their favorite shops and share their streets on social media. The platform also allows users to follow other shoppers, including celebrities. Moreover, the geo-referencing technology will mimic the weather in the real world and showcase it in the virtual one.
Image Credit: Streetify
What Makes This Trend Stand Out
- Virtual High Streets
- Disruptive innovation opportunity: Developing interactive virtual high streets that provide a seamless online shopping experience.
- Personalized Shopping Streets
- Disruptive innovation opportunity: Creating platforms that allow users to curate their own virtual shopping streets and share them on social media.
- Geo-referencing Technology
- Disruptive innovation opportunity: Incorporating weather-mimicking technology into virtual storefront platforms to enhance the immersive shopping experience.
Sectors Adopting This
- E-commerce
- Disruptive innovation opportunity: Bridging the gap between online and offline shopping experiences through virtual storefront platforms.
- Retail
- Disruptive innovation opportunity: Enabling brick-and-mortar stores to expand their reach and engage with customers through virtual high streets.
- Social Media
- Disruptive innovation opportunity: Integrating virtual shopping streets with social media platforms to create a seamless and personalized shopping experience.
