Products not often formulated with hydration in mind are promising just that
Trend - Items designed to benefit the skin, or at least enhance its appearance, that haven't traditionally been associated with any hydrating properties are shifting to include moisture as an additional benefit.
Insight - The cosmetic and skincare industries have seen enormous growth in recent years, and consumers who aren't completely familiar with this space can feel overwhelmed by which products they should purchase in order to achieve maximum benefits. These individuals often turn to hybrid products with ingredients that perform multiple functions--making the process of cosmetic application more beneficial, and easier to understand.
Insight - The cosmetic and skincare industries have seen enormous growth in recent years, and consumers who aren't completely familiar with this space can feel overwhelmed by which products they should purchase in order to achieve maximum benefits. These individuals often turn to hybrid products with ingredients that perform multiple functions--making the process of cosmetic application more beneficial, and easier to understand.
Workshop Question - Consider an additional, unlikely benefit your brand could add to its product/service?
Trend Themes
1. Multitasking Beauty Products - Items designed to benefit the skin, or at least enhance its appearance, that perform multiple functions such as hydration and priming for makeup are becoming increasingly popular.
2. Incorporating Hydrating Ingredients - Brands are adding hydrating ingredients like hyaluronic acid and aloe water to products that have not traditionally been marketed with hydration in mind, such as setting powders and makeup brushes.
3. Powerful Skincare Ingredients in Cosmetics - Cosmetic brands are packing makeup products with skincare benefits by using powerful ingredients like hemp-derived cannabis seed extract and wrinkle-fighting peptides.
Industry Implications
1. Cosmetic and Skincare - These industries are seeing enormous growth and can continue to benefit from the development of more multitasking beauty products that make the process simpler for consumers.
2. Natural and Organic - Brands that focus on using natural and organic ingredients can benefit from incorporating hydrating ingredients into traditionally non-hydrating products.
3. Makeup Tools - Companies that produce makeup tools and brushes can add an extra dimension of precision and care by infusing them with hydrating and antibacterial ingredients.
