Alternative Hydration

Products not often formulated with hydration in mind are promising just that

Implications - Items designed to benefit the skin, or at least enhance its appearance, that haven't traditionally been associated with any hydrating properties are shifting to include moisture as an additional benefit. These items come as consumers expect enhanced functions in the products they choose to splurge on, particularly those in the wellness space.

Workshop Question - Consider an additional, unlikely benefit your brand could add to its product/service?
SCORE 6.3
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18,654 Total Clicks
Aug 18 - Feb 19
New and Mild
FashionCosmetics
Featured Examples
Coconut-Infused Makeup Brushes - Asquan Group’s Coconut Infusion Brushes Have Antibacterial Effects
SCORE 7.4
This Week and Warm 280 Clicks Pub: Feb 22, 19
Coconut-Infused Makeup Brushes
Asquan Group’s Coconut Infusion Brushes Have Antibacterial Effects
As an ingredient, coconut is commonly found across various beauty and skincare products for its deeply hydrating and naturally antibacterial properties—and now, Asquan Group is harnessing the... [More]
Energizing Undereye Primers - First Aid Beauty's Kona Eye Stick is a Portable Three-in-One Treatment
SCORE 6.2
This Year and Warm 226 Clicks Pub: Aug 29, 18
Energizing Undereye Primers
First Aid Beauty's Kona Eye Stick is a Portable Three-in-One Treatment
One of the newest products from First Aid Beauty is its Hello FAB Kona Eye Stick, which is conveniently small in size yet packed with potential uses. The three-in-one product is powered by superfood... [More]
Hydrating Setting Powders - Gosh's Prime’N Set Primer & Mattifying Setting Powder is Moisturizing
SCORE 6
This Quarter and Warm 152 Clicks Pub: Jan 7, 19
Hydrating Setting Powders
Gosh's Prime’N Set Primer & Mattifying Setting Powder is Moisturizing
The Prime’N Set Primer Mattifying Setting Powder from Gosh Copenhagen is a multitasking product that helps to prep the skin for the application of makeup, set makeup and moisturize the skin for... [More]
Hydrating Gel Primers - Milk Makeup's Hydro Grip Primer Contains Hemp-Derived Cannabis Seed Extract
SCORE 4.5
New and Average 17 Clicks Pub: Feb 26, 19
Hydrating Gel Primers
Milk Makeup's Hydro Grip Primer Contains Hemp-Derived Cannabis Seed Extract
Milk Makeup recently introduced a new hydrating gel primer that is packed with powerful ingredients and a long-wearing formula to create “fresh-faced, glassy skin”—in the world of K-... [More]
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