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Alternative Hydration

Products not often formulated with hydration in mind are promising just that

Trend - Items designed to benefit the skin, or at least enhance its appearance, that haven't traditionally been associated with any hydrating properties are shifting to include moisture as an additional benefit.

Insight - The cosmetic and skincare industries have seen enormous growth in recent years, and consumers who aren't completely familiar with this space can feel overwhelmed by which products they should purchase in order to achieve maximum benefits. These individuals often turn to hybrid products with ingredients that perform multiple functions--making the process of cosmetic application more beneficial, and easier to understand.
Workshop Question - Consider an additional, unlikely benefit your brand could add to its product/service?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
39,270 Total Clicks
Date Range:
Aug 18 — Feb 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

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