Milk Makeup recently introduced a new hydrating gel primer that is packed with powerful ingredients and a long-wearing formula to create "fresh-faced, glassy skin"—in the world of K-beauty, "glass skin" is highly sought-after for its dewy, translucent finish.
The Hydro Grip Primer contains hemp-derived cannabis seed extract and blue agave extract, as well as other supercharged ingredients like aloe water, cherry blossom, hyaluronic acid and B vitamins. The product is said to be like a hybrid of a jelly primer and a translucent setting powder due to its unique gel texture and ability to help one's makeup "grip" to the skin for long periods of time.
The silicone-free, oil-free primer is like many emerging makeup products that are packed with skincare benefits.
What's Driving This Trend
- Hydrating Gel Primers
- The trend of hydrating gel primers is disrupting the makeup industry by combining skincare benefits with makeup application.
- Cannabis-infused Skincare
- The trend of using hemp-derived cannabis seed extract in skincare products is disrupting the beauty industry due to its numerous benefits for the skin.
- Glass Skin
- The trend of achieving glass skin, a dewy and translucent finish, is disrupting the beauty industry by inspiring the development of new products that provide long-lasting hydration and luminosity.
Who This Affects Most
- Beauty
- The beauty industry has the opportunity to incorporate skincare benefits into makeup products, as well as explore the use of hemp-derived cannabis seed extract for its numerous benefits.
- Cannabis
- The cannabis industry can expand into the beauty market by developing and selling hemp-derived cannabis seed extract, which has numerous benefits for the skin.
- K-beauty
- The K-beauty industry has the opportunity to continue leading the trend of achieving glass skin, inspiring the development of new products that provide long-lasting hydration and luminosity.
