Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Moderation Libation

Alcohol brands debut attractive low-alcohol options

Trend - Brands in the alcohol industry are debuting lower-alcohol drinks that offer the same drinking experience with less of a focus on achieving an altered state, and more on appreciating the flavor and quality of the offered products.

Insight - Millennials in particular are consuming less alcohol than the generations that preceded them, for many reasons. This generation is more likely to value the social rituals associated with alcohol consumption more than the act of drinking itself, and they're more focused on professional and personal health goals. Thus, this demographic is more likely to be drawn to alcohol brands that focus on rituals like socialization and wellness.
Workshop Question - What is a common hesitation consumers have when it comes to engaging with your product or service? What's a viable compromise for this issue?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
39,752 Total Clicks
Date Range:
Aug 18 — Feb 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Tomato-Flavored Marshmallows
Tomato-Flavored Marshmallows
The Marshmallowist Created Spiced Tomato + Vodka Gourmet Marshmallows
Alcohol-Removed Cannabis Beers
Alcohol-Removed Cannabis Beers
High Style Brewing Company Created Cannabis-Infused 'Coastal Haze'
Non-Alcoholic Social Tonics
Non-Alcoholic Social Tonics
Kin Euphorics' High Rhode is Made with Adaptogens & Nootropics
Alcohol-Free Sparkling Beverages
Alcohol-Free Sparkling Beverages
The Bar Nøne Non-Alcoholic Drinks Have a Well-Balanced Flavor
Spiked Sparkling Water
Spiked Sparkling Water
'Balans Aqua Spritz' Taps into the Demand for Alcoholic Sparkling Seltzers
Non-Alcoholic IPA Beers
Non-Alcoholic IPA Beers
vandeStreek's Playground IPA Offers a Flavorful Experience for Dry January
Functional Organic Vodkas
Functional Organic Vodkas
Frankly Organic Vodka Boasts Ingredients Like Turmeric & Maca Root
Colombia-Inspired Non-Alcoholic Spirits
Colombia-Inspired Non-Alcoholic Spirits
'Caleño' is Targeted at Health-Conscious Millennials
Non-Alcoholic Apéritifs
Non-Alcoholic Apéritifs
Seedlip's Creators are Launching 'Aecorn Apéritifs' for Pairing with Food
Celebratory Antiquated Beer Packaging
Celebratory Antiquated Beer Packaging
The Yuengling 1800s-Style Cans Mark the 190th Anniversary
Cannabis-Flavored Vodkas
Cannabis-Flavored Vodkas
Weedka is Infused with Cannabis Oil but Contains No THC
Festive Sugarplum Marshmallows
Festive Sugarplum Marshmallows
XO Marshmallow's Holiday Confection Takes Cues from the Nutcracker
Low-Calorie Cider Packs
Low-Calorie Cider Packs
The Strongbow 100 Cal Variety Pack Contains Three Different Flavors
Uplifting Alcohol-Free Elixirs
Uplifting Alcohol-Free Elixirs
Three Spirit Replicates the Positive Effects of Alcohol with Plants
Double-Brewed Non-Alcoholic Beers
Double-Brewed Non-Alcoholic Beers
Coors Edge is an Accessible and Tasty Option for Dry January
Martini Espresso Shaker Sets
Martini Espresso Shaker Sets
This Grey Goose Vodka Gift Set is Ideal for the Martini Lover
Canned Convenience Store Wines
Canned Convenience Store Wines
7-Eleven's 'Roamer' Targets On-the-Go Wine Drinkers
Vodka Brand Travel Upgrades
Vodka Brand Travel Upgrades
Smirnoff Seltzer Will Pay for You to Avoid the Middle Seat of a Plane
Flavorful Alcohol-Free Vodkas
Flavorful Alcohol-Free Vodkas
Stryyk Not Vodka is Distilled and Packaged in the UK
Convenience Brand Coffee Stouts
Convenience Brand Coffee Stouts
The Wawa x 2SP Winter Reserve Coffee Stout is Limited-Edition
Giant Champagne Bottle Beers
Giant Champagne Bottle Beers
Sainsbury Will Sell the UK's First Magnum of Heineken This Winter
Ecologically Sustainable Beers
Ecologically Sustainable Beers
London's Borough Market Serves an Earl Grey Saison
Boozy Bourbon-Aged Stouts
Boozy Bourbon-Aged Stouts
The Guinness Bulleit Bourbon Barrel Stout is the First from the Brand
Fruity Travel-Inspired Beers
Fruity Travel-Inspired Beers
The Braxton Brewing Co. Wintertrip Beer is Infused with Pineapple
Hop-Forward Aromatic Beers
Hop-Forward Aromatic Beers
Offshoot Beer Co's New Relax Hazy IPA Was Made to Drink in the Sun
Citrus Sea Salt Ales
Citrus Sea Salt Ales
Dogfish Head Brewery Offers a Unique Sour Session Ale
Collaborative American Beers
Collaborative American Beers
'People Power Beer' Will Be Interpreted by Multiple Breweries
Apple Cider Vinegar Capsules
Apple Cider Vinegar Capsules
Tonik Offers Mess-Free Apple Cider Vinegar Pills in a Portable Pack
UV-Activated Energy Drink Cans
UV-Activated Energy Drink Cans
Red Bull Launched Canned Energy Drinks for Festival Season
Cognition-Supporting Drinks
Cognition-Supporting Drinks
The Koios Functional Beverages are Free of Artificial Ingredients
Tart Cherry Ciders
Tart Cherry Ciders
The Newest Ulee’s Light Cider Combines Apple and Bing Cherry Juice
Minimalist Canned Wines
Minimalist Canned Wines
WineSociety is a Premium Can Wine Brand Targeted at Millennials
Effervescent Low-Carb Cocktails
Effervescent Low-Carb Cocktails
The SpikedSeltzer Drinks are Made with Cold-Pressed Fruit Essence
Energy Drink-Infused Sausages
Energy Drink-Infused Sausages
Maguire Meats Now Sells Vodka and Red Bull-Flavored Sausages