Moderation Libation

Alcohol brands debut attractive low-alcohol options

Implications - With millennials in particular taking a step back from the heavy drinking that used to define youth culture in the past, brands in the alcohol industry are debuting lower-alcohol drinks that offer the same drinking experience with less of a focus on achieving an altered state. Aligning with a consumer base that's continually becoming more and more conscious of their health and well-being, this shift makes sense for those looking to target young adults today.

Workshop Question - What is a common hesitation consumers have when it comes to engaging with your product or service? What's a viable compromise for this issue?
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19,274 Total Clicks
Aug 18 - Feb 19
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Featured Examples
Low-Alcohol Drinking Initiatives - KEEL Vodka's 'Moderation Movement' Supports Balanced Lifestyles
SCORE 8.3
This Month and Hot 763 Clicks Pub: Jan 30, 19
Low-Alcohol Drinking Initiatives
KEEL Vodka's 'Moderation Movement' Supports Balanced Lifestyles
Many consumers are consciously partaking in low-alcohol drinking and to support those who are looking to lead more balanced lifestyles, KEEL Vodka is launching its ‘Moderation Movement.’... [More]
Refreshing Low-Alcohol Spirits - The 4.4% ABV Spirit 'Willow' Has Notes of Apple, Citrus & Tomato
SCORE 7.2
This Month and Warm 395 Clicks Pub: Feb 5, 19
Refreshing Low-Alcohol Spirits
The 4.4% ABV Spirit 'Willow' Has Notes of Apple, Citrus & Tomato
Drinks entrepreneur William Borrell of London’s Ladies & Gentlemen bar created ‘Willow,’ an all-new low-alcohol spirit that comes in at just 4.4% ABV. According to Borrell, “... [More]
Low-Alcohol Light Ciders - Wild Blossom Cider is an Elegant Alternative to Wine and Champagne
SCORE 4.6
This Year and Average 237 Clicks Pub: Aug 17, 18
Low-Alcohol Light Ciders
Wild Blossom Cider is an Elegant Alternative to Wine and Champagne
Sycamore Brewing recently announced the release of Wild Blossom Cider, which takes the form of a low-alcohol, light cider that’s all-natural, sulfate-free and highly appealing for those who... [More]
British Low-Alcohol Beers - The Morland & Co Brewery Old Speckled Hen Low Alcohol is Robust
SCORE 3.8
This Quarter and Mild 98 Clicks Pub: Dec 20, 18
British Low-Alcohol Beers
The Morland & Co Brewery Old Speckled Hen Low Alcohol is Robust
Low or no alcohol lifestyles are on the rise as consumers seek to limit or completely restrict their intake of traditional libations, so brands are creating products with this in mind like the... [More]
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