The Braxton Brewing Co. Wintertrip has been unveiled as the brands second beer in its Trip Series of libations that will provide consumers with a flavorful way to escape inclement weather this winter.
The beer is a berliner weisse that is slightly tart and infused with the light fruit flavor of pineapple to help transport the drinker from their cold climate to the sunny shores of a tropical destination. The lightly crisp flavor of the libation makes it perfect for younger consumers who are looking for an alternative to mainstream beers that is almost cocktail-inspired.
The Braxton Brewing Co. Wintertrip beer can be purchased from the brands taproom where patrons can enter for a change to win two Ultimate Air Flight Vouchers.
What Makes This Trend Stand Out
- Travel-inspired Beers
- As consumers look for unique and memorable experiences, breweries can innovate by creating beers that are inspired by different travel destinations, using flavors and ingredients that are unique to each place.
- Fruit-infused Beers
- Fruit-infused beers can cater to younger consumers who are looking for alternative and healthier options to mainstream beers. Breweries can experiment with different fruits that not only add flavor but also provide health benefits.
- Cocktail-inspired Beers
- As consumers are turning to low-alcohol beverage options, breweries can innovate by creating beer cocktails that combine the unique flavors of beer and spirits, providing consumers with a refreshing and lower alcohol option.
Sectors Adopting This
- Breweries and Distilleries
- Breweries and distilleries can tap into the trend of travel-inspired, fruit-infused and cocktail-inspired beers, by experimenting with new flavors and ingredients that cater to younger and health-conscious consumers.
- Hospitality
- Hotels and resorts can partner with local breweries and distilleries to create signature beers and cocktails that showcase the unique flavors and culture of their destination. This can not only elevate the guest experience but also provide a unique selling point to attract more customers.
- Airline Industry
- Airlines can partner with local breweries and distilleries to provide passengers with unique drink options that are not only refreshing but also provide a sense of place and destination, adding value to their overall travel experience.
