Over the past few years, there has been an overall drop in alcohol consumption, which has challenged alcoholic beverage brands and created plenty of opportunity for low-alcohol and no-alcohol products to emerge—including a non-alcoholic IPA from Dutch craft brewer vandeStreek Brouwerij. With many consumers participating in Dry January, the demand for satisfying alcohol-free beverages only continues to grow.
'Playground IPA' is brewed with five different types of American hops and taps into the popularity of the IPA style. In terms of taste, the beer is said to "hop-forward" with tropical and citrus flavors.
According to vandeStreek Brouwerij co-founder Roland Van De Streek, "With consumers around the world enjoying the hop-forward IPA style, we are confident our Playground IPA can stand alongside and compete with the best low/no alcohol beers in the category.”