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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,962 more

Compact Protection

Helmets featuring collapsible designs are ideal safety and portability

Trend - Helmets are imperative for the safety of cyclists, but are cumbersome when not in use. This is why helmets that can be compressed offer more functionality. Such products highlight the desire for products that better suit their lifestyle without sacrificing the usefulness of the product.

Insight - Increased concerns around climate change and the general health of the planet have permeated industries ranging from transportation to fashion. Younger consumers who are Internet-savvy are particularly plugged into this cause as the topic is highly visible on social media. Since environmental consciousness has permeated so much of this consumer's mental space, they are seeking ways to exercise eco mindfulness in all consumption habits.
Workshop Question - Consider how your brand could alter the format of your product or service to better suit the needs of your consumer.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
112,019 Total Clicks
Date Range:
May 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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