Helmets featuring collapsible designs are ideal safety and portability
Trend - Helmets are imperative for the safety of cyclists, but are cumbersome when not in use. This is why helmets that can be compressed offer more functionality. Such products highlight the desire for products that better suit their lifestyle without sacrificing the usefulness of the product.
Insight - Increased concerns around climate change and the general health of the planet have permeated industries ranging from transportation to fashion. Younger consumers who are Internet-savvy are particularly plugged into this cause as the topic is highly visible on social media. Since environmental consciousness has permeated so much of this consumer's mental space, they are seeking ways to exercise eco mindfulness in all consumption habits.
Insight - Increased concerns around climate change and the general health of the planet have permeated industries ranging from transportation to fashion. Younger consumers who are Internet-savvy are particularly plugged into this cause as the topic is highly visible on social media. Since environmental consciousness has permeated so much of this consumer's mental space, they are seeking ways to exercise eco mindfulness in all consumption habits.
Workshop Question - Consider how your brand could alter the format of your product or service to better suit the needs of your consumer.
Trend Themes
1. Collapsible Design - The trend of collapsible design is providing products that offer more functionality and better suit the lifestyle of consumers without sacrificing usefulness, seen in foldable bike helmets and eco-friendly folding helmets.
2. Portability - The trend of increased portability is addressing the inconvenience of traditional bulkier designs, prompting the development of products like compact protection and packable beanie helmets.
3. Eco-mindfulness - The trend of eco-mindfulness is permeating various industries, including transportation and fashion, with younger and internet-savvy consumers seeking products that exercise eco-mindfulness in all consumption habits, as seen in the design of eco-friendly folding helmets.
Industry Implications
1. Transportation - Various helmet designs, including foldable, baseball cap, eco-friendly, and packable beanie helmets, are disrupting the traditional helmet market and offering more portability and functionality to urban commuters and cyclists.
2. Fashion - The trend of collapsible and eco-friendly designs in helmet offerings ties into the fashion industry's push towards more sustainable and portable accessories.
3. Safety - The development of collapsible, eco-friendly, and packable beanie helmets are aligned with concerns over industrial and traffic safety, and are suitable for availing to those looking for superior performance and quality in their protective gear.
5 Featured, 40 Examples:
158,985 Total Clicks
Date Range:
May 17 — Feb 19
Trending:
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Consumer Insight Topics:
