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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,962 more

Enhanced Maternity

Maternity clothing is enhanced to prioritize both style and function

Trend - Expecting mothers have long had to sacrifice style for function and comfort when it comes to maternity wear, but this is changing as brands begin balancing both in the collections they offer to pregnant women.

Insight - As women balance their careers and personal responsibilities, pregnancy is no longer viewed as a hindrance to those aspects of their lives. Now, women expect that brands accommodate their needs while they're expecting, so that they can continue with their lifestyles and professional responsibilities in a way that keeps them comfortable and effective.
Workshop Question - Consider an aspect of your business that might be exclusionary of select groups. How could your brand avoid this?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 30 Examples:
84,692 Total Clicks
Date Range:
Mar 18 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Colorful Inclusive Lingerie Lines
Colorful Inclusive Lingerie Lines
Fantabody is Inspired by Female Bodies and Blooming Flowers
Fantabody launches its inclusive lingerie offerings for its Fall/Winter 2019 season. Dubbed ‘Fleur D’Hiver,’ the collection includes colorful bodysuits, playful dresses and other... MORE
play_circle_filled Faux Maternity Leave Fashions
Faux Maternity Leave Fashions
Mommy Bahama Reminds the Public That Maternity Leave is No Vacation
In an effort to combat the negative perceptions of maternity leave, the advertising agency 72andSunny created a fake clothing company called Mommy Bahama. The entire campaign was designed to... MORE
Luxe Maternity Clothing Boxes
Luxe Maternity Clothing Boxes
Rent the Runway Created a New Subscription Box for Expecting Mothers
Designed to solve all pregnancy style issues, Rent the Runway’s new maternity clothing box is an affordable, fashion-forward and comfortable option for mothers who don’t want to leave to... MORE
Maternity Compression Clothing
Maternity Compression Clothing
SRC Health's Maternity Compression Collection Helps to Reduce Pain
SRC Health added to its SRC Pregnancy collection with compression clothing styles that help to address the fact that up to 80% of pregnant women experience pelvic pain, particularly during their... MORE
play_circle_filled Socialite-Created Maternity Denim
Socialite-Created Maternity Denim
Khloé Kardashian Expanded Upon 'Good American' with 'Good Mama'
Khloé Kardashian recently added to her Good American denim line with what she calls her “most personal launch yet”—a fashion-forward maternity line called ‘Good Mama.’... MORE

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Related Examples

Eco Maternity Leggings
Eco Maternity Leggings
Girlfriend Collective's Leggings are Made from Recycled Fishing Nets
Laidback Intimate Wear
Laidback Intimate Wear
The New American Apparel Lingerie Line Features Approachable Styles
One-Size Lingerie Lines
One-Size Lingerie Lines
LoveSuze Aims to Make Shopping and Gifting Lingerie Effortless
Bold Valentine's Day Lingerie
Bold Valentine's Day Lingerie
The New Savage X Fenty Launch is Heavy on Thematic Features
Minimalist Lingerie Collections
Minimalist Lingerie Collections
Everlane Released 2 Basic Pieces in New Colorways
Lingerie-Inspired Activewear
Lingerie-Inspired Activewear
Kiki de Montparnasse Launched Athleisure Styles with Stretch Lace
Songstress-Led Holiday Giveaways
Songstress-Led Holiday Giveaways
Fenty Beauty Has Announced Its 12 Days of Savage
play_circle_filled Playfully Creative Lingerie Campaigns
Playfully Creative Lingerie Campaigns
Berlei's Ad Emphasizes the Effects Sports Have on Breasts
Cancer Survivor Lingerie
Cancer Survivor Lingerie
H&M's Close to My Heart Collection Supports Those Fighting Breast Cancer
Delicate Comfortable Lingerie Collections
Delicate Comfortable Lingerie Collections
Moons and Junes Offers an Eclectic Line of Wireless Bras
Baby Movement-Tracking Wearables
Baby Movement-Tracking Wearables
The 'Rubi' Pregnancy Monitor Keeps Mothers Further Informed
play_circle_filled Free-From Baby Care Collections
Free-From Baby Care Collections
Saje Wellness Launched a Range of All-Natural Baby Care Products
Life Event-Funding Benefits
Life Event-Funding Benefits
Boxed Online Grocer Offers Funding for Weddings and College Tuition
Return-to-Work Food Subscriptions
Return-to-Work Food Subscriptions
Califia Farms and Raised Real are Helping Parents Feed Babies
Stylish Maternity Cocktail Dresses
Stylish Maternity Cocktail Dresses
Seraphine's Marlene Gives Soon-To-Be Moms a Confidence Boost
Americana-Inspired Fashion Editorials
Americana-Inspired Fashion Editorials
The Newest #MyCalvin's Campaign Stars Millie Bobby Brown
Updated Celebrity Highlighting Sticks
Updated Celebrity Highlighting Sticks
KKW Beauty Now Offers Individal Contour and Highlight Sticks
Father-Friendly Clothing Lines
Father-Friendly Clothing Lines
Father Figure Paternity Clothes Feature Built-In Utility Features
Maternity Beauty Brands
Maternity Beauty Brands
Lifestyle and Fashion Brand HATCH Launched the 'Hatch Mama' Collection
Fashionable Maternity Jeans
Fashionable Maternity Jeans
Madewell's Newest Maternity Jeans are Comfortable and Stylish
Vibrant Supportive Swimwear
Vibrant Supportive Swimwear
Anita's 2018 Collection Boasts Unique Designs and Colorways
Botanical Baby Bump Photography
Botanical Baby Bump Photography
Christophe Guinet's Unique Art Celebrates the Beauty of Pregnancy
Reality Star Contouring Kits
Reality Star Contouring Kits
KKW Beauty's Launch Delivers Creamy All-In-One Contouring Kits
Reality Star Bodysuit Collections
Reality Star Bodysuit Collections
Khloe Kardashian's Good American Bodysuits are Sultry
Makeup Artist Competition Shows
Makeup Artist Competition Shows
The Reality Show Glam Masters Will Be Produced by Kim Kardashian
Celebrity-Designed Maternity Clothing
Celebrity-Designed Maternity Clothing
Kohl's Has Released an 'LC Lauren Conrad' Maternity Line
Socialite Sister Makeup Collections
Socialite Sister Makeup Collections
Kylie and Khloe are Teaming Up to Launch a New Koko Kollection
Patriotic Denim Designs
Patriotic Denim Designs
Khole Kardashian's 'Good American' Brand Has Released Memorial Day Jeans
Fishnet-Integrated Denim
Fishnet-Integrated Denim
The New Good American Collection Often Features the Mesh-Like Material
Socialite Denim Collections
Socialite Denim Collections
Khloé Kardashian's Good American Jeans are Made for All Body Types